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How the Indian Auto Sector is Performing on Social Media

Fan Profile HOW THE INDIAN AUTO SECTOR IS PERFORMING ON The top 3 German manufacturers 84% are male 50% are single command 17% of the Just 4% are married 92% of fans are SOCIAL MEDIA total auto fans. under the age of 30. Remaining 46% are in a relationship, engaged or not specified Despite controlling less 52% of fans than 0.8% of the market. are under 21 Which manufacturers are driving engagement online Which manufacturer is leading social media performance Mahindra has 8% market share but managed to gain more than 25% of the total auto fans 67% 15% The unmetric score is a combination of various metrics, weighted and measured to produce a single benchmarkable score. 56% XX Growth 10 20 30 40 50 60 4.1M 53 53% Fans THOUSANDS 52 39% м 40 Annual sales THOUSANDS 37 BRAND 32 30 1.2M 29 240,448 596,754 29 | 16,378 912,948 28 2.2M MARUTI SUZUKI | 7,000 Ford 25 | 70,694 1M 22 NISSAN MARKI 625,101 89,954 21 Ford AUTO |574,441 | 45,467 NISSAN 19 |455,696 | 37,409 AUTO 18 4,643 3,999 18 172,891 65,672 17 222,330 98,419 Mahindra*: Bolero, Scorpio, Xylo, XUV Maruti Suzuki*: A-Star, Estilo, Ritz, Swift, SX4, WagonR, Way of Life Tata*: Aria, Vista, Nano Ford*: Ford India, Ford Fiesta, Ford Figo Toyota*: Toyota Corolla Altis, Toyota Etios, Toyota Etios Liva, Toyota Fortuner, Toyota Prius, Toyota India. ADMIN POSTS vs. FAN ENGAGEMENT 178,203 633,183 Many auto manufacturers have individual pages for each of their models. Where this was the case, Unmetric took all the pages in to account and used weighted averages to combine the data. Car companies didn't talk about new BMW capitalized on the market's love for new Admin posts about Promotions and Ad vehicle launches by launching their new 3-Series with cricket Campaigns didn't strike the right chord for Facebook fans vehicle launches much, but when they did they saw huge levels of engagement. ENGAGEMENT CUSTOMER SERVICE The Engagement Score is a weighted calculation of the number As consumers demand support on social channels the Average maestro Sachin and failed to engage. of Likes, Comments, Shares and Estimated Impressions Response Time (ART) becomes a critical metric to measure Tendulkar Top 5 most engaging brands are Tata Nano replies BMW was the only Number of Posts 800 80 to over 38% of fan brand that did not allow all foreign 70 Engagement Score 700 posts, however, most brands reply fan posts on their wall. brands Tata is the most 60 600 to less than 10% engaging Indian manufacturer thanks 490 50 500 of fan posts. to its Tata Nano page 40 400 30 300 265 20 200 222 |144 10 100 Average> · 100 96 104 84 45 42 35 New Contest Question Promotions Event Ad Brand Vehicle Launch Campaigns News to NISSAN NISSAN O0O Fans UTO m UNmetric For more information, visit: WWw.unmetric.com http://blog.unmetric.com [email protected] Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter, Facebook and YouTube. Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts, and brands are finally able to answer the basic business question of "How do we stack up against the competition?" when it comes to their social media presence. Methodology: Unmetric compiled its report by sourcing data from its social media benchmark platform. Statistics were gathered from July 1,2012 to September 30, 2012. other large global brands key performance data around which they could benchmark their social media efforts and answer the question “Are we doing well?". About Unmetric: Unmetric Inc. is based out of New York and India and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and XX Facebook XX 1.2M 8,556 2.9M 318,870 1.2M 8,352 737,267 391,567 53% 3% 8% 10% 4% 7% 17% 11% 6% 3hrs <. 17% 10hrs50m 11hrs 7hrs20m 14hrs rs16h30m 17hrs20m 17hrs30m 17hrs50m 20hrs40m

How the Indian Auto Sector is Performing on Social Media

shared by ernestoolivares on Dec 11
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The study takes into account the 16 car manufacturers in India for their Q3 performance on Facebook. Audi and Tata Motors lead the sector whereas brands like Chevrolet and Toyota are yet to make a mar...

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