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How To Increase Conversions With Creative Retail Displays

INCREASE CONVERSIONS WITH CREATIVE DISPLAYS Woah, I must have those shoes! When you own a retail store, your display windows are the first chance you have to make an impression on your customers. They can draw shoppers in - or drive them away. This infographic offers valuable ways to highlight your stores image, increase the amount of people visiting the store and of course, influencing purchasing. Begin with your Target Customer. Knowing your target customer inside and out will help you tremendously when it comes creating effective merchandising displays. Identifying the age range, income and education level is great, buƄ targetting individual customers based on their lifestyles is a huge way of increasing in-store sales. Gain some Inspiration. Thanks to the Internet you no longer have to wait around for that brilliant idea to hit you when you're thinking about putting together your next merchandising display. Instead, there are a number of invaluable resources available in the form of blogs, boards, and more. Remember that we have 5 Senses. Thanks to the Internet you no longer have to wait around for that brilliant idea to hit you when you're thinking about putting together your next merchandising display. Instead, there are a number of invaluable resources available in the form of blogs, boards, and more. 50% 60% of all purchase decisions are made on impulse. of the initial impression is created by colours. 107% 60% potential sales increase when lighting is added to a display. of the initial impression is created by colours. Don't tell them... Show them. Before people purchase something they typically want an idea of what it will look and feel like. To accommodate this need you can set up your merchandise display in a way people identify with and could envision in their own home or on themselves. Dictate the mood with Lighting. Whether they feel like they're in a nightclub, a fashion runway, or right at home will depend largely on how you decide to use lighting. Using spotlights to highlight certain products is also a surefire way to direct attention and make sure people pay attention to your top products. Don't forget to Change it up. Remember that when trying to optimize your square footage for the most amount of sales, a scientific approach of formulating a hypothesis, executing on your idea, and then testing for results will put you in the routine of trying out new ideas and sticking with what works. Sources: http://www.shopify.com/blog/13955461-visual-merchandising-101-how-to-create-store-designs-with-high-converting displays http://experts.allbusiness.com/10-tips-for-designing-more-effective-retail-store-window-displays/883/#VRE0306SWPV http://www.redcliffe.co.uk/point_of_sale/boost-your-sales.htm www.spurcreative.co.uk

How To Increase Conversions With Creative Retail Displays

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When owning a retail store, your display windows are the first chance you have to make a lasting impression on your customers. They will either lure shoppers in, or drive them away. This infographic ...

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Spur Creative

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Business
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