How important is Content Marketing to SEO?

Content Marketing in SEO How important is Content Marketing to SEO? We put the question to over 6800 professionals in Online Marketing, E-Commerce and SEO services. More than 500 responded. Here are the results. More than More than More than 52% 56% 52% prefer producing blog articles prefer Facebook for seeding content want to increase their Content Marketing Budget 73% understand Content use Content Marketing mostly for online campaigns Marketing to be the spreading of creative and high-quality content 27% 41% 42% More than are not sure 73% are already using Content Marketing produce content in-house lack the proper tools for Content Marketing 74% measuring content marketing success 36% 19% for B2B believe it to be the future of SEO/Online seeding content 14% were able to generate measurable successes with Content Marketing 14% Marketing 29% of Content 42% Marketing is. done for B2C SURVEY 38% REPORTS 28% for both deem content research/creation the greatest challenge Major goals of Content Marketing Content Marketing Budgets per Month 100-500 € 15% 500-1000 € 7% 28% Brand Awareness 1000-2000 € 6% > 2000 € 6% 31% Lead Generation Unspecified e 66% 28% Increase of Sales 14% Unspecified More than 51% 18% Respondents to the survey are quite sure about it are slightly influenced by Content Marketing in their buying decisions Industry E-Commerce Internet Agency Press/PR/Media/Publishing Other B2B Other B2C 25% 30% 6% 10% |13% Unspecified 16% Position in the company Company size by staff members.. CEO 35% 16% Manager Staff Member 39% 5% 15% Other 11% 29% 101 to 250 Members of staff involved in Content Marketing 37% Unspecified Staff Members 21% 9% 1 to 10 11 to 50 Staff members with CM 6% 751 to 100 4% 65% 1 to 5 251 to 500 5% unspecified 5 to 10 500 + 10 + 4% Download the full survey results here: linkbird PDF REPORT Content control yoa links Marketing in SEO https://www.linkbird.de/contentmarketing This infographic is based on a survey conducted by the linkbird GmbH in July and August of 2013 among its customers, partners and colleagues. We thank all participants for their invaluable input!