How to get more likes on Facebook
Focus on what you post
Photos get 53% more Likes,
104% more comments and 84% more click-throughs.
One study found that, on Facebook, photos (the “photo” post type) received more engagement than the average post. The “average” post rubric included both “text” and “link” posts.
Length of post
Posts with 80 characters or less get 66% more engagement. Among retail brands, posts with 80 characters or less get 66% more engagement (# of Likes and comments) than posts with 81 or more characters.
“Question” posts get 100% more comments.
Posts that spark dialogue get 100% more comments than “non-question” posts.
Focus on when you post
Facebook activity by time of day
On weekdays, Facebook activity (as defined by the number of posts and comments published per hour) peaks around 3 PM EST. There are also notable spikes in the 11AM spikes in the 11AM hour and 8PM hour.
Facebook activity by day of the week
Facebook activity (as defined by the number of posts and comments published per day) peaks on Wednesday.
Daily posts frequency
Posting 1-2 times a day gets 40% more engagement.
Among retail brands, posting 1-2 times a day gets 40% more engagement (# of Likes and comments) than posting 3 or more times a day.
Weekly post frequency
Posting 1-4 times a week gets 71% more engagement.
Among retail brands, posting 1-4 times a day gets 71% more engagement (# of Likes and comments) than posting 5 or more times a day.
Just because activity peaks at certain times doesn’t mean those are the best times to post. Always test to see what works best for you.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.