How to Get More Clicks On Twitter

How to: Get More Clicks on Twitter Write tweets between 120 and 130 characters. I analyzed the length of 200,000 link containing tweets and found the highest clickthrough rates (CTR) on those that were between 120 and 130 characters long. 10% 8% 6 % に Mnmunlhadiny 4% 2% Characters 0% 20 Place links about 25% of the way through. I analyzed the length of 200,000 link containing tweets and found the highest CTRS on links that appeared approximately one-quarter of the way through the tweet. Beginning Middle End Legend: High CTR Low CTR Tweet your links at a slower pace. Analyzing 20 highly followed Twitter accounts, I found that as the speed of link tweeting increased the CTR decreased. 300% 200% 100% 0% 3. 4. 6. 11 Links-per-Hour Choose the right words and phrases. I found that tweets containing "via," "@," "RT," "please," and "check" had higher CTRS than tweets without those words. The opposite was true for "@addthis," "marketing," and "@getglue." CTR Via RT Please Check Tweets With the Word Tweets Without the Word @AddThis Marketing @GetGlue Experiment using the paper.li system. Of all the words and phrases I analyzed, the phrase that had the greatest positive effect on CTR was from paper.li tweets: "daily is out." 35% 30% 25% 20% 15% 10% 0% Tweets with "daily is out" Tweets without "daily is out" Use action words: more verbs, fewer nouns. After analyzing 200,000 link containing tweets, I found that tweets that contained more adverbs and verbs had higher CTRS than noun and adjective heavy tweets. 3% 2% 1% 0% -1% -2% -3% -4% -5% Tweet on the weekends. I found that tweets posted on Friday, Saturday and Sunday had higher CTRS than those posted during the rest of the week. 0.2% 0.1% -0.1% -0.2% -0.3% -0.4% -0.5% Tweet later in the day. I found that tweets posted in the afternoon hours had higher CTRS than tweets posted in the morning. 1.5% 1.0% 0.5% 0% -0.5% -1.0% -1.5% -2.0% -2.5% By DanZarrella of HubSpot 12AM Effect on CTR Effect on CTR CTR 1AM 2AM Adverbs CTR 3AM 4AM 5AM 6AM 7AM 8AM Verbs 9AM IOAM 11AM sunoN Adjectives