How fashion retailers grow their email marketing lists

E-mail subscription patterns for fashion retailers Subscription Incentives The more convincing an incentive is, the more people will react to it. Out of every 10 fashion retailers websites... 4 4 offer a lure visitors in by offer no incentives at all discount for presenting benefits subscribers Get the latest trends Buzzwords: Access promotions Stay in touch Discount vouchers are either 2$ 5%-15% $5-$50 free delivery 5% of the retailers websites offer a newsletter sample 65% of the websites have a dedicated page on their website for subscribing to newsletter Email Subscription Forms The more data you get from your visitors the easier will be to personalize the email campaigns. However, the longer the form, the less number of subscribers. Subscribe to our newsletter E-mail 56% Name have subscription forms of maximum 3 fields Gender Birthday 25% Zip code have subscription forms of 4 to 6 fields Address Country 19% Phone have subscription forms of 7+ fields subscribe now! 7% of the retailers offer users the possibility of customizing their subscription after they subscribe Personalized E-mail Campaigns Collecting gender, birthday or user interests allows for personalized campaigns which drive better conversions 45% 28% 26% 25% 25% NAME ADDRESS INTERESTS BIRTHDAY GENDER personalize the ask about user ask about gender ask about birthday ask at least one newsletter by interests address detail using name (eg. zip code) 15% of the researched online retailers were targeting subscribers from multiple countries Subscription Call to Actions The more visible the call to action the more visitors will notice it when they'll decide they are interested in keeping in touch. LOGO 34 % header call to action 6 % sidebar call to action 75 % footer call to action 6% used an overlay (not targeted based on user behavior) to ask users to subscribe 17% of the websites we have researched had at least 2 call to actions on the same page Subscription Methods The double opt-in method keeps an email database much cleaner while an autoresponder increases the email lists faster. 5% Ask users to confirm their subscription (double opt-in) 95% Send users a welcoming or promotional email (auto-responder/single opt-in) PadiCode © 2011 visually crafted by MARTON GERGELY www.padicode.com 2.