Crowdtap is the first network for consumer participation which allows marketers to poll thousands of influential consumer real-time. This month, with the midsummer heat bearing down on us, we looked at iced coffee brands. We asked 500 men and 500 women which coffee chain is on their minds this month, and what they would be willing to do for it (tweet about it, recommend it to a friend, etc.).
There was a pretty defined split between men and women on this one. For instance, 35 percent of men said they would consider moving to live closer to a store that sells their favorite brand of coffee. Women, on the other hand, have no such desire: fewer than one percent said they would move, and only two percent said they would drive more than 20 miles for their favorite iced coffee, compared to 12 percent of men who would make the trip.
On a small scale of loyalty, 73 percent of women said they would “Like” a coffee brand on Facebook, compared to 52 percent of men. Conversely, men are much more likely to wear a t-shirt with the logo of their coffee brand (38 percent) and to call a friend to recommend the coffee (17 percent) than women (10 percent and zero percent), respectively. Twenty-nine percent of men said they would buy a cup of coffee for their friend to try, while only four percent of women said they would do the same.
In the battle for iced coffee influence, it appears Starbucks, Dunkin’ Donuts, and McDonald’s can count on women to use social media to recommend their favorite brand, while men are more likely to tell a friend in person.