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How to Explain Big Data to Your Grandmother

Created by S SOLINK HOW TO EXPLAIN BIG DATA TO YOUR GRANDMOTHER Albert Einstein once said "If you can't explain it simply, you don't understand it well enough." With this in mind, we challenged ourselves to explain the term 'Big Data' in a way that everyone, including our grandmothers, can understand. A collection of data can be big, but a collection of Big Data is also uncategorized and not easily searchable. To structure and make sense of it, we need advanced systems and technologies. It is estimated that over 90% of digital data is unstructured SOURCES OF BIG DATA +Media +Social Digital material created by social media (text, photos, videos, tweets) Media and communication outlets (articles, podcasts, audio, video, email, blogs) 80 +Machine +Historical Data generated by computers and machines generally Data about our environment (weather, traffic, census) and archived documents, forms or without human intervention (business process logs, sensors, phone calls) records HOW BIG IS BIG DATA? Everyday... 1 Pętabyte of data 0.5 5 Processed PETABYTES by Facebook 13.3 hours of HD video 1 Petabyte 2.5 Generated by PETABYTES WalMart transactions 1 000 000 000 000 00O bytes Processed PETABYTES by Google 29 Touched by the National PETABYTES Security Agency 46 Running accross PETABYTES AT&T's networks Produced by surveillance cameras around the world PETABYTES 4135 Video is the Biggest Big Data! THE 5 Vs OF BIG DATA Just having Big Data is of no use unless we can turn it into value The size of the data 1 Volume 5 Value 2 Velocity The speed at which the data Į Veracity is generated 3 Variety The trustworthiness of the data in terms of accuracy The different types of data BIG DATA ANALYTICS IS CHANGING OUR WORLD +Healthcare +Science It creates new possibilities andways to conduct research which would It allow us to find new cures and better understand and predict disease patterns. This leads to saving more lives. otherwise be impossible, helping us to make new discoveries. +Security +Business Police forces use big data tools to It helps us to improve and optimize predict criminal activities, conduct the ways we do business by making investigations and ultimately to data-driven decisions. catch criminals faster. "Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world." - Atul Butte, Stanford School of Medicine S SOLINK Solink is leading a disruptive new vision: make video data meaningful and accessible for timely, data-driven decisions. By integrating structured and unstructured data from multiple existing sources, we are creating real-world insights across the enterprise. Financial institutions, retailers, and QSR's can finally unlock the knowledge hidden within their video data to reduce fraud and create a better customer experience. Find out more at: www.solinkcorp.com LinkedIn: linkedin.com/company/solink Twitter: @solinkcorp Sources: 1. www.emc.com/collateral/analyst-reports/idc-extracting-value-from-chaos-ar.pdf 2. www.economist.com/node/15557443?story_id=15557443 3. www.articles.mercola.com/sites/articles/archive/2009/08/01/How-Large-Is-a-Petabyte.aspx 4. www.d3eksha.com/content/100-greatest-data-quotes/ 5. www.forbes.com/sites/lisaarthur/2013/08/15/what-is-big-data/ 6. www.slashgear.com/facebook-data-grows-by-over-500-tb-daily-23243691/ 7. www.arstechnica.com/information-technology/2013/08/the-1-6-percent-of-the-internet-that-nsa-touches-is-bigger-than-it-seems/ 8. www.informationweek.com/big-data/hardware-architectures/analyze-46-petabytes-of-data-via-laptop-heres-how-/d/d-id/898908 9. www.cepro.com/article/video_surveillance_recordings_create_413_petabytes_of_data_every_day/ 10. www.gizmodo.com/5309889/how-large-is-a-petabyte 11. www.linkedin.com/today/post/article/20140306073407-64875646-big-data-the-5-vs-everyone-must-know?trk=mp-reader-card images by freepik -----------:

How to Explain Big Data to Your Grandmother

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Albert Einstein once said “If you can’t explain it simply, you don’t understand it well enough.” With this in mind, we challenged ourselves to explain the term ‘Big Data’ in a way that eve...

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