Recently at the Nurun Lab, we’ve been studying TV and movie viewing rituals. Never before have we lived in a world with such a complex and diverse media landscape. We have so many more options in every regard – the content, the location, the platform, the time and with whom. Inevitably the obvious question arises: how does a viewer select media content to watch? To clear up the mess we decided to take a look back at history – which always seems simpler – to compile three comparable consumer journey maps. This is the second one. As TV surged in popularity in the 1970s, so did its influence on how people selected media content to watch. No longer limited to movie theatres, viewers could look forward to their favourite films being broadcasted on cable television.