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How Do Your Conversion Rates Compare?

HOW DO YOUR CONVERSION RATES COMPARE? OVERALL WEBSITE CONVERSION RATES O FIRST TIME VISITORS 2.10% REPEAT VISITORS 1.70% GLOBAL 1.90% WEBSITE CONVERSION RATES BY SEGMENT CONVERSION RATES FOR VARIOUS ONLINE RETAIL SEGMENTS. CATALOG E-TAILERS LEAD THE WAY WITH A 6.9% CONVERSION RATE FOR REPEAT CUSTOMERS AND A 6.45% OVERALL CONVERSION RATE. OUTDOOR & SPORTS O SOFTWARE 1.90% 1.20% 1.55% 1.80% 2.00% 1.90% FIRST TIME VISITORS REPEAT VISITORS GLOBAL GLOBAL FIRST TIME REPEAT VISITORS VISITORS CATALOG FASHION & APPAREL () 6.00% 6.90% 6.45% .90% 2.00% 1.45% !! FIRST TIME REPEAT VISITORS VISITORS GLOBAL GLOBAL FIRST TIME REPEAT VISITORS VISITORS TRADITIONAL CATALOG RETAILERS WHO ALSO SELL THEIR PRODUCTS ONLINE ELECTRONICS SPECIALTY 2.40% 4.20% 3.30% .80% .80% %3D FIRST TIME REPEAT VISITORS VISITORS GLOBAL FIRST TIME REPEAT VISITORS VISITORS GLOBAL DEFINED AS ONLINE RETAILERS WHO SELL A SINGLE PRODUCT STAR PERFORMERS - TOP 10 BRANDS BY WEBSITE CONVERSION RATE SOME COMPANIES SHINE ABOVE THE REST WITH THEIR CONVERSION RATES. website Schwan's Schwan's 41.70% ProFlowers ProFlowers 26.50% vitacost Vitacost.com 24.00% lwomanwithin Woman Within 22.00% BLAIR Blair.com 20.50% LANDS'END LandsEnd 19.50% DOCTORS FÖSTERSMITH Drsfotermth com DrsFosterSmith 18.60% Office DEPOT. Office Depot 18.40% ROAMAN'S Roamans 18.40% OVC 18.30% HOW ARE THESE COMPANIES CONVERTING CUSTOMERS? EMAIL LEADS THE WAY EMAIL MARKETING LEADS OTHER CHANNELS WITH A 1.44% CONVERSION RATE. THIS IS LIKELY DUE TO THE FACT THAT COMPANIES WHO SEND NEWSLETTERS AND OFFERS VIA EMAIL HAVE AN EXISTING RELATIONSHIP WITH THE RECIPIENT. Channel Conversion Rate Email 1.44% O Organic Search 0.68% Paid Search &Display 0.58% Social 0.36% spring Conversion Tracking for Your Online Business See which visitors generate revenue and which ones just cost you money - simply, clearly and in real-time. Learn more at: www.SpringMetrics.com METRICS SOURCES: SpringMetrics.com seewhy.com FireClick Index

How Do Your Conversion Rates Compare?

shared by rmmojado on Feb 02
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We get this question several times a month – “What should my conversion rate be?”. The answer is: “it depends!” It should be no surprise that website conversion rates vary by segment, as th...

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