How do people really use their phones?
As we enter the ‘Post PC Era,’ new behavioral trends continue to emerge. Mobile usage differs based on location and culture. The below data is provided by tawkon, the Android app that allows safe and responsible use of the mobile phone.
User Average Talek Time (min/month)
US 450 min
Italy 375 min
China 250 min
France 312 min
Greece 325 min
While China is a tremendous market for mobile technology, the average time spent talking on the mobile device in China is actually lower than in other countries. Yet, China is the only non-Western country amoung the top five.
Accessories Usage (Wired/Bluetooth headset and Speaker)
As far as app developers and advertisers are concerned, accessory usage, as a whole, indicates more engagement with content on the screen during a call.
Battery Consumption The battery life of a mobile device is always a hot topic. Battery consumption is highly correlated to phone’s transmission levels, and transmission power is affected by geographical network conditions.
Hong Kong 3%
Canada 18% highest
China 7% lowest
One of the primary tawkon features is a high radiation alert a user receives before or during a call. Various cultural factors affects the engagement those alters receives, which has a direct implications on the effectiveness of mobile advertising in those locations
Talk Time per device
A super interesting statistic is how the device type itself affects monthly talk time. Interestingly, Galaxy S users speak more per month than Galaxy SII users. Where galaxy SIII fits in to this picture is yet to be seen…