How do people really use their phones?

How Do People REALLY Use their Phones? inneractive. Infographic As we enter the "Post PC Era", new behavioral trends continue to emerge. Mobile usage differs based on location and culture. The below data is provided by tawkon, the Android app that allows safe and responsible use of a mobile phone. User Average Talk Time (min/month) US ITALY CHINA FRANCE GREECE While China is a tremendous market for mobile technology, the average time spent talking on the mobile device in China is actually lower than in other countries. Yet, China is the only non-Western country among the top five. Accessories Usage (Wired / Bluetooth headset and Speaker) 18% 32% NETHERANDS USA 47% SWEDEN 29% UK As far as app developers and advertisers are concerned, accessory usage, as a whole, indicates more engagement with content on the screen during a call. Battery Consumption The battery life of a mobile device is always a hot topic. Battery consumption is highly correlated to phone's transmission transmission power is effected by geographical network conditions. Engagement HIGHEST 18% 17% 17% LOWEST 7% CANADA GREECE AUSTRALIA SPAIN CHINA One of the primary tawkon features is a high radiation alert a user receives before or during a call. Various cultural factors affect the engagement those alerts receive, which has direct implications on the effectiveness of mobile advertising in those locations. Talk Time per Device 431 352 265 min 267 min min min A super interesting statistic is how the device type itself affects monthly talk time. Interestingly, Galaxy S users speak more per month than Galaxy SII users. Where the Galaxy SIII fits in to this picture is yet to be seen. June 2012 , Souræ by | (") tawkon HONG KONG %ET AUSTRALIA %1% %9