How do Colors Affect Purchases

how COLORS do affect Purchases? Color and Marketing When marketing new products, its is crucial to consider that consumers place visual appearance and color above olherfactors when shopping 1% 6%E 93% SOUND/SMELL TEXTURE VISUAL APPREARANCE 50 100 85% of shoppers place color as a primary reason for why they buy a particular product 15% 85% OTHER VISUAL APPREARANCE 50 100 Color and Branding Color increases brand recognition by 80%. Brand recognition directly links to consumer confidence. 80% Brand Recognilion Increase in 50 100 Color and North American Consumers Color is one of the most powerful methods of design. However, it is not entirely universal. Colors that entice in North America are different from those that entice in india. Below are colords that affect North American online shoppers. RED ENERGY CREATESS HEART RATE SURGENCY OPTIMISTIC AND YOUTHFUL OFTEN USED TO GRAB ÁTTENTION OF WINDOW CAOPPERS YELLOW OFTEN SEEN IN CLEARANCE SALES Color and Types of Consumers Color also has the unique ability to attract specific types of shoppers and change shopping behavior. PURPLE BLUE USED TO SOOTHE AND CALM ÖFFEN SEEN IN BEAUTY OT ANTI-AGING PRODUCTS Navy Blue CREATES THE SENSATION OF TRUST AND SECURITY ÖFTEEN SEEN WITH BANKS AND BUSINESSES Teal Royal Blue Pink Sky Blue Black Red Orange Rose Shoppers on Budget BLACK Traditional Buyers GREEN ASSOCIATED WITH WEALTH THE EASIEST COLOR FOR THE EYES TO PROCESS USED IN STORES TO RELAX POWERFUL AND SLEEK USED TO MARKET LUXURY PRODUCTS Impulse Shoppers • FastFood Outlet Malls •Clearance Sales • Banks • Larger Department Store • Clothing Stores PINK ORANGE ROMANTIC AND FEMININE ÜSED TO MARKET PRODUCTS TO WOMEN AND YOUNG GIRLS AGGRESSIVE CREATES A CALL TO ACTION SUBSCRIBE, BUY, OR SELL" Other Influences Color is not the only item that influences consumer behavior. for online shoppers, design, buzz words and convince affect their need to shop. Overall Design For many online shoppers, poor website navigability and poor overall design are the reasons they choose not to purchase from a particular website. PERCENTAGE OF SHOPPERS THAT BASE THEIR OPINION OF A WEBSITE ON OVERALL DESIGN ALONE: PERCENTAGE OF SHOPPERS THAT DID NOT RETURN BECAUSE OF OVERALL AESTHETICS: 42% 52% The Element of Time Speed, efficiency and convenience are some of the many reasons shoppers are turning to internet retailers. Having site that runs even five seconds slower than your competitors could mean a huge economic loss. PERCENTAGE OF ONLINE SHOPPERS THAT DID NOT PURCHASE ITEMS BECAUSE THE WEBSITE WAS TOO SLOW: AMAZON.COM FOUND THAT WITH EVERY 10OMS OF LOAD TIME THERE WAS 1% DECREASE IN SALES. MILLISECONDS 64% 100 200 300 -1.0% -2.0% -3.0% Power Words Retalers rely on the ability of words ro evoke emotions in consumers. the right "power“ word could promt a consumer to purchase an item at one retail shop over an identical item at another shop. 52% OF CONSUMERS ARE MORE LIKELY TO ENTER A STORE IF THERE IS A SALE SIGN IN THE WINDOW 60% OF CONSUMERS FEEL AT EASE ABD ARE MORE LIKELY TO BUY A PRODUCT THAT HAS THE WORD "GUARANTEED" ASSOCIATED WITH IT. 52% 60% Sources: disjournal, colormatters.com, "The Effect of Store Environment On Shopping Behaviors: A Critical Review“ by Shun Yin Lam "The Profit of Color“ by Color Marketing Group,"The Psychology of Color in Marketing“ by June Campbell, “The Psychology of Web Performance." SALES