How Creative Collaboration has Evolved Over Time

HOW CREATIVE COLLABORATION HAS EVOLVED OVER TIME 큰 C ll The 60s PEACE, LOVE AN... COLLABORATING IN THE CLOUDS? EARLY 1960s: Computer scientist John McCarthy introduces cloud computing, paving the way for creatives to work together on projects from multiple locations. 1971: Young engineer Ray Tomlinson is credited with sending the first email while working, breaking ground for digital communication. The 1972: FTP (File Transfer Protocol), a popular way to send files, debuts at the International Computer Communications Conference. $02 OOIO A NEW WAVE OF TECHNOLOGY The 80 1982: The founding of Adobe Systems Inc. brings more attention to the creative industry. 1983: Jenilt The CD is released with storage capacity of up to 550 megabytes, allowing creatives to share bigger files in larger volumes. 00 WELCOME TO THE WORLD WIDE WEB THE 90s 1990: Microsoft introduces its iconic Office software suite, and corporate desktop computing gains traction across all business departments for many types of projects. http:/ 1997: AOL Instant Messenger is released, revolutionizing the chatroom experience and pushing real-time communication using computers. Y2K FEVER IN THE YEAR 2000 JAN 1, 2000: We made it! 2005: WebDAM is founded, providing a cloud platform for connecting marketing and creative teams, files and brands for efficient collaboration. 2006: Amazon S3 (Simple Storage Service) is launched, providing an easy way to build and scale business collaboration apps in the cloud. ll THE THE CLOUD TWENTY-TEENS IS HERE TO STAY 2014: An estimated 20-30 million people work remotely at least once a week – enjoying anytime, anywhere access to files and teams. 2014: 24 Marketing teams are forecasted to spend $135 billion on digital marketing. To accomplish this, marketers and creatives utilize innovative solutions to increase productivity. 2015: UX 70%+ of organizations use the cloud. Web-based programs for sharing and collaboration on computers and mobile devices are part of everyday workflows. "IT'S TOUGH TO MAKE PREDICTIONS, %24 ESPECIALLY ABOUT THE FUTURE" - YOGI BERRA 2017: Business units, including marketing and creative teams, are expected to spend $235 billion on cloud computing solutions. Utilizing these types of solutions, creatives will continue to collaborate more efficiently, produce designs at a faster rate, grow brands quicker and enjoy their profession even more. WebDAM 877-408-4888 [email protected] facebook.com/webdam www.webdam.com SOURCES: http://www.npr.org/templates/story/story.php?storyld=D120364591 http://umedia.lib.umn.edu/node/89929 http://www.hkadesigns.co.uk/websites/msc/foun/index.htm http://im.about.com/od/imbasics/a/imhistory_3.htm http://aws.amazon.com/s3/faqs/ http://www.computerweekly.com/feature/A-history-of-cloud-computing http://en.wikipedia.org/wiki/Adobe_Systems#History http://en.wikipedia.org/wiki/History_of_Microsoft_Office teleworkresearchnetwork.com/telecommuting-statistics http://press.ihs.com/press-release/design-supply-chain/cloud-related-spending-businesses-triple-2011-2017 http://www.verizonenterprise.com/resources/reports/rp_hbr-digital-dividend-first-mover-advantage_en_xg.pdf http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592