Writing subject lines is hard. Most of us leave it until the last minute. It seems like the entire world is riding on your email’s subject line (What will get more opens? More clicks? More conversions? Oy!) Compounding this pressure is questionable lists of words to avoid (lest you hit a spam filter), ”best practices” and generally conflicting advice coming from every corner of the internet. One day you might read an article telling you to write really short subject lines, and the next day your boss sends a whitepaper showing that long subject lines perform better. A single source might even reverse a previously held position with a subsequent article. What’s an email marketer to do? We've got some tips on how to craft a subject line that will get your emails opened!