How to Create an Explainer Video

&plainer Video Produciion 15 HOW to create an explainer video More than 80% of people those who watched the explainer video seek more info about product/service. Follow 5 easy steps 1. Start with the problem • Show the problem, that your visitor might have. Come with solution by addressing the pain you're looking to solve Explain the pain and then come with a solution 2. Use Rule of 3 "W": 1. WHO are you Introduce yourself in 1-2 sentences and present yourself like a solution of a problem 2. WHAT services do you provide Briefly explain how your service works 3. WHY to peak you Show the benefits working with you, summarize all the advantages of your service- explain what makes your product so special and why are you better than others Important: use WHO-WHAT-WHY of your business through motion, information, and entertainment. 3. Call to action Tell visitors what to do next Sign up, subscribe in social networks, download the app. Add direct call-to-action link to your website/order page in the video. 4. Find voice over service There is a variety among the web with cheap and high-quality voice over service. Through our service, you can be assured that your work has been processed by professional experts. 5. Find a creative animator who will help you create a storyboard, lead the customer to take an action and make your video feels more like a mini short film. New opportunities for you Partnership and new possibilities for your business - team members Popularity thanks to your visitors - video can go viral because of your great explaining Demonstrating your product and services Because your video can be more efficient at communicating, you can increase the number of saves money on of organizations may share the video to discuss the advertising sign ups for 2x, 3x, and possible benefits your service has for them) more. Top 7 Tips 1. Be simple and fast! Create explainer videos in 60-90 seconds length. 2. Add animation. 3. Use storytelling, because people learn from stories. 4. Tell about your product/service in a common way. 5. Pull emotional - couple graphics, animation, and illustrations or include an actor. 6. Attach some beautiful examples. 7. Don't forget to add social media plugins. 9 reasons WHY you need to create 1. Grab audience attention 2. Easily shareable 3. Showcase your personality 4. Increase web traffic 5. Rank better in Google search 6. Generate increased interest 7. Clarify the objective of your product 8. Increase conversion rate 9. Visual media generates interest for you in a way that words cannot by showcasing References: 1. Power of storytelling in explainer videos: http://thestartupvideos.com/video-tips/power-of-storytelling-in-explainer-videos/ 2. Rise of the explainer video http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/ 3. What makes them click - 5 reasons online video is so persuasive http://www.reelseo.com/5-reasons-online-video-is-so-persuasive/ 4. 4 reasons why an explainer video will smoke your elevator pitch http://demoduck.com/2012/01/4-reasons-why-an-explainer-video-will-smoke-your-elevator-pitch/ 5. http://www.pinterest.com/pin/7670261840938760/