How to Create Effective E-commerce Product Pages

How To Create Killer e-Commerce Product Pages The average conversion rate of E-commerce The average abandonment rate of shopping cart is store is only 65.23% 2.13% BUY BUY Product page effectiveness rate = # of add to cart/visitors to product pages The higher the average order value the lower the product page effectiveness rate is For website with AOV less For website with AOV above than $50, the effectiveness $2000, the effectiveness rate is at 4-5% .- rate is at 25% .- 75% 25% 96% 4% Most Important Features That Influence The Buyer's Decision 73% FREE 70% Free Shipping Free Returns 62% 50%OFF 56% 50% OFF : COUPON Discount Special Sales and Discounts Coupons DEALS END IN :32:45 46% 1000P 43% Rewards and Time Limited Loyalty Points Deals 34% 31% Buy More, Save More Free Gifts 21 Steps to Effective e-Commerce Product Pages Yourshopname com new arival product sale! whats new levent 1 Cool Red Women Shoes 9 $ 75 Free Shipping. BUY 10 Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsemgidolorit emet consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima 11 Makes your foot happy with this shoes • 12 Customize Your Shoes 13 Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt Other view Customer Reviews 4 Nice Shoes **** Nemo enim ipsam veluotatem quia voluptas sit anpernatur aut odit aut fugit sed quia comeguuntur magni dolores ecos qui ratione voluptatem segui nesciunt Great Value* **** 14 View Video Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit sed quia consequuntur magni dolores eos qui ratione voluptatem segui nesciunt Cool Shoes *** WATCH Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt VIDEO Share E8P M Mail to friend Live chat Similar Product 15 100% Verisign Secured 16 17 18 19 20 21 High Quality Product Images 12) Use Emotional Triggers Offer Product Customization 2) Highlight Discounts 13 When Possible 3 Product Zoom Feature 14) Consumer Reviews Multiple View Images of Single Products 15 Show Similar Products 5) Product Demo Videos 16) Social Media Buttons 6 User-Friendly Navigation 17) Email a Friend Button 7) Have Clear Call to Action 18 Live Chat Feature 8 Product Search Function 19 Maximize Trust Factor 9) Create Killer Product Copy 20 Building Customer Confidence 10 Free Shipping 21 Remove Unnecessary Elements (11) User Friendly Fonts Sources http://www.landingpageoptimization.org/30-principles-to-a-better-landing-page-design http://www.wordstream.com/blog/ws/2012/07/17/google-advertising http://www.conversionrate.net/55-google-website-optimizer-tips O invesp Infographic by more conversions SAVE 20% Get 25% off How To Create Killer e-Commerce Product Pages The average conversion rate of E-commerce The average abandonment rate of shopping cart is store is only 65.23% 2.13% BUY BUY Product page effectiveness rate = # of add to cart/visitors to product pages The higher the average order value the lower the product page effectiveness rate is For website with AOV less For website with AOV above than $50, the effectiveness $2000, the effectiveness rate is at 4-5% .- rate is at 25% .- 75% 25% 96% 4% Most Important Features That Influence The Buyer's Decision 73% FREE 70% Free Shipping Free Returns 62% 50%OFF 56% 50% OFF : COUPON Discount Special Sales and Discounts Coupons DEALS END IN :32:45 46% 1000P 43% Rewards and Time Limited Loyalty Points Deals 34% 31% Buy More, Save More Free Gifts 21 Steps to Effective e-Commerce Product Pages Yourshopname com new arival product sale! whats new levent 1 Cool Red Women Shoes 9 $ 75 Free Shipping. BUY 10 Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsemgidolorit emet consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima 11 Makes your foot happy with this shoes • 12 Customize Your Shoes 13 Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt Other view Customer Reviews 4 Nice Shoes **** Nemo enim ipsam veluotatem quia voluptas sit anpernatur aut odit aut fugit sed quia comeguuntur magni dolores ecos qui ratione voluptatem segui nesciunt Great Value* **** 14 View Video Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit sed quia consequuntur magni dolores eos qui ratione voluptatem segui nesciunt Cool Shoes *** WATCH Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt VIDEO Share E8P M Mail to friend Live chat Similar Product 15 100% Verisign Secured 16 17 18 19 20 21 High Quality Product Images 12) Use Emotional Triggers Offer Product Customization 2) Highlight Discounts 13 When Possible 3 Product Zoom Feature 14) Consumer Reviews Multiple View Images of Single Products 15 Show Similar Products 5) Product Demo Videos 16) Social Media Buttons 6 User-Friendly Navigation 17) Email a Friend Button 7) Have Clear Call to Action 18 Live Chat Feature 8 Product Search Function 19 Maximize Trust Factor 9) Create Killer Product Copy 20 Building Customer Confidence 10 Free Shipping 21 Remove Unnecessary Elements (11) User Friendly Fonts Sources http://www.landingpageoptimization.org/30-principles-to-a-better-landing-page-design http://www.wordstream.com/blog/ws/2012/07/17/google-advertising http://www.conversionrate.net/55-google-website-optimizer-tips O invesp Infographic by more conversions SAVE 20% Get 25% off