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How to convince clients that they should be using inbound marketing

HOW TO CONVINCE CLIENTS THAT THEY SHOULD BE USING Inbound Marketing Unlike traditional 'push' marketing, Inbound Marketing pulls in audiences by offering information that they are already interested in, typically via a blog. Further information is often available as a downloadable incentive. Leads that download the incentives may be nurtured through an online marketing program that aims to convert prospects into customers. GET FOUND Worldwide we conduct 13IB searches on the web • 1/3 of the world's population is on the Internet 61% of global Internet users research products online ::: Get Optimized Companies with more indexed pages get WAY more leads: <60 pages = 5 monthly leads, >31| pages = 74 monthly leads %3D Companies can use their website keywords in blog posts, on landing pages and across social media updates creating more opportunities for the right people to find them CONTENT CREATION CREATE CONTENT THAT PEOPLE WANT TO INTERACT WITH BLOG • Businesses that blog >20 a month get 5x more traffic than those who blog <4x a month • Companies that blog have 55% more website visitors EMAIL • 59% of B2B marketers say that email is the most effective channel in generating revenue • Social Media use in the US has increased 356% since 2006 SOCIAL MEDIA • Growing across all age groups • More than half of all SMBS say that social media plays an important role in active sales DRIVING ROI TELL PEOPLE HOW TO INTERACT WITH YOUR CONTENT AND INCENTIVIZE THEM TO LEARN MORE Why Jnbound Marketing? More leads for less investment / fill the sales pipeline Increased brand awareness Better brand preference Added value + customer loyalty Inbound marketing costs 61% less per lead than traditional, outbound marketing 100 BUSINESS BENEFITS INBOUND MARKETING IS DIFFERENT THAN TRADITIONAL MARKETING Interested customers come to you...pull them in with quality content and thought-leadership that builds trust Communication is interactive and measurable TRADITIONAL MARKETING TOOLS CAN'T WORK IN A SILO by the numbers.. 44% of direct mail is never opened 86% of people skip through tv commercials 84% of 25-to-34 year olds have left a favorite website because of an "irrelevant or intrusive" ad 200 million individuals have registered their numbers on the do not cal| list 21% of budgets are being allocated to social media and company blogs – up from 9% in 2009 MEASUREMENT MEASURE: Traffic to leads/cost per lead Leads to customers/cost per customer Know who's on your site, what they are interested in and Real-time data to share with your sales team that You don't know what led someone to watch your tv spot...but you can know what led them to your website and where gauge where they are in the sales funnel in real time helps them hone their pitch they landed TARGETED SALES PITCH + INTERESTED LEAD = HIGHER CLOSE RATE Sources: ICT Facts & Figures 2011 Interconnected World: Shopping & Personal Finance, 2012 Comscore, 2010 HubSpot, State of Inbound Marketing Lead Generation Report 2010 HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011 BTOB Magazine, 2012 Netpop Research, April 2012 Emarketer, February 2011 Forbes Insight, May 2010 State of Inbound Marketing, HubSpot, 2012 COMM www.cocommunications.com • CT • NY make yourself perfectly clear & PUBLIC MARKETING RELATIONS HOW TO CONVINCE CLIENTS THAT THEY SHOULD BE USING Inbound Marketing Unlike traditional 'push' marketing, Inbound Marketing pulls in audiences by offering information that they are already interested in, typically via a blog. Further information is often available as a downloadable incentive. Leads that download the incentives may be nurtured through an online marketing program that aims to convert prospects into customers. GET FOUND Worldwide we conduct 13IB searches on the web • 1/3 of the world's population is on the Internet 61% of global Internet users research products online ::: Get Optimized Companies with more indexed pages get WAY more leads: <60 pages = 5 monthly leads, >31| pages = 74 monthly leads %3D Companies can use their website keywords in blog posts, on landing pages and across social media updates creating more opportunities for the right people to find them CONTENT CREATION CREATE CONTENT THAT PEOPLE WANT TO INTERACT WITH BLOG • Businesses that blog >20 a month get 5x more traffic than those who blog <4x a month • Companies that blog have 55% more website visitors EMAIL • 59% of B2B marketers say that email is the most effective channel in generating revenue • Social Media use in the US has increased 356% since 2006 SOCIAL MEDIA • Growing across all age groups • More than half of all SMBS say that social media plays an important role in active sales DRIVING ROI TELL PEOPLE HOW TO INTERACT WITH YOUR CONTENT AND INCENTIVIZE THEM TO LEARN MORE Why Jnbound Marketing? More leads for less investment / fill the sales pipeline Increased brand awareness Better brand preference Added value + customer loyalty Inbound marketing costs 61% less per lead than traditional, outbound marketing 100 BUSINESS BENEFITS INBOUND MARKETING IS DIFFERENT THAN TRADITIONAL MARKETING Interested customers come to you...pull them in with quality content and thought-leadership that builds trust Communication is interactive and measurable TRADITIONAL MARKETING TOOLS CAN'T WORK IN A SILO by the numbers.. 44% of direct mail is never opened 86% of people skip through tv commercials 84% of 25-to-34 year olds have left a favorite website because of an "irrelevant or intrusive" ad 200 million individuals have registered their numbers on the do not cal| list 21% of budgets are being allocated to social media and company blogs – up from 9% in 2009 MEASUREMENT MEASURE: Traffic to leads/cost per lead Leads to customers/cost per customer Know who's on your site, what they are interested in and Real-time data to share with your sales team that You don't know what led someone to watch your tv spot...but you can know what led them to your website and where gauge where they are in the sales funnel in real time helps them hone their pitch they landed TARGETED SALES PITCH + INTERESTED LEAD = HIGHER CLOSE RATE Sources: ICT Facts & Figures 2011 Interconnected World: Shopping & Personal Finance, 2012 Comscore, 2010 HubSpot, State of Inbound Marketing Lead Generation Report 2010 HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011 BTOB Magazine, 2012 Netpop Research, April 2012 Emarketer, February 2011 Forbes Insight, May 2010 State of Inbound Marketing, HubSpot, 2012 COMM www.cocommunications.com • CT • NY make yourself perfectly clear & PUBLIC MARKETING RELATIONS

How to convince clients that they should be using inbound marketing

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Unlike traditional ‘push’ marketing, Inbound Marketing pulls in audiences by offering information that they are already interested in, typically via a blog. Further information is often available...

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