How Consumers Spend Their Money Online

How... Consumers spend their money online Useful information for Ecommerce owners Global Online Spending Habits( A survey by WorldPay found that: 29% 46% of global shoppers buy when at work of respondents watch TV while shopping online 8:40pm£ The peak time for purchasing online is (44% of respondents shop between 6pm and 12am) Percentage of Online Sales % Compared To Total Retail Sales in 2013 |2013 2014 2013 2014 |2013 2014 -%- 2 3 4 5 10 11 12 13 14 Therefore the UK proportion of online retail sales is nearly twice that of the European average! – Online Spending in the UK Two thirds of adults UK consumers spent a record £91bn on online shopping in 2013 use the internet to buy goods and services online (A 16% increase of the previous year's spend) ШШ Online shopping now accounts for 1/5th of the total retail market The Telegraph surveyed 1,307 UK consumers and asked How Often Do People Shop Online? 60% Said once a week 14% Said most days 11% Said every other day 10% Said never 5% Said every day Mobile Shopping in the UK However whilst In 2013 48% £3 billion of the population owns a smartphone, of overall retail sales were made on a mobile device only 14% shop online with it (That's a 138% increase compared to 2012) 43% of 1,000 UK consumers surveyed by WorldPay said that they do not intend to shop with a smart phone because.. 1. They are worried about security 2. There is no need to 3. Websites are not use the device optimised -The Average UK Online Shopper Consumers spend around Top three online spending categories are: 25% clothes (36% of online spending) of disposable income online food (33%) (the highest percentage amongst all European Nations) and in department stores (33%) Consumers are predicted to spend over £1000 1 in 5 consumers each online in 2014 did all their Christmas (for the first time ever) shopping online in 2013 -UK Online Shopper Demographics #1 Spenders #2 Spenders women Young Shoppers Mostly in their 20's Buy clothes, sports gear Mostly in mid-40's Buy financial products or and software downloads items from department stores Popular Reasons UK Consumers Abandon Their Baskets? A lack of delivery choice is the number one driver of basket abandonment, with... 30% 37% 61% leaving their leaving their leaving their baskets because they were just browsing baskets because baskets because they found a better price elsewhere of hidden charges at checkout 13ten www.13-ten.com Resources http://www.telegraph.co.uk/news/uknews/9054400/Britons-are-biggest-online-shoppers-in-developed-world.html http://www.ibtimes.co.uk/uk-consumers-spent-91 bn-online-shopping-2013-1432424 http://www.tradingeconomics.com/united-kingdom/consumer-spending http://internetretailing.net/2014/03/uk-retailers-expected-to-make-online-sales-of-45bn-this-year-study/ https://econsultancy.com/blog/64280-one-in-five-us-and-uk-consumers-did-all-of-their-christmas-shopping-online-statsti.lihaswvhuxf5yu http://www.worldpay.com/global/global-online-shopper-report