How Businesses Spend Their Social Media Dollars

SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown. SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown. SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown. SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown. SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown. SOCIAL MEDIA HOW ARE SMALL TO MEDIUM-SIZED BUSINESSES SPENDING? Traditionally, small to medium-sized businesses have spent more on advertising than on marketing. THE % OF SMALL TO MEDIUM-SIZED BUSINESSES SAYING ADVERTISING PERFORMS STRONGLY: 80.4 56.8 42.1 E-MAIL SEARCH DISPLAY But, strangely, for small to medium-sized businesses, only 11% of their marketing & advertising dollars were spent online in 2009. And, until recently, there was still a major reluctance by many smaller businesses to engage customers online. HOW SMALL TO MEDIUM-SIZED BUSINESSES VIEWED SOCIAL NETWORKING SITES (in 2009) VERY BENEFICIAL SOMEWHAT BENEFICIAL NOT VERY BENEFICIAL DO NOT USE facebook 10% 23% 14% 53% Linked in. 6% 15% 13% 67% myspace.com a place for friends 6% 11% 15% 68% twitter 6% 13% 12% 69% You Tube 5% 10% 12% 73% HOWEVER IN 2010, FOR SMALL TO MEDIUM-SIZED BUSINESSES: 74% PLAN TO INCREASE E-MAIL MARKETING 68% WILL INCREASE THEIR USE OF SOCIAL MEDIA MARKETING 80% ARE NOT PLANNING ON USING TV ADVERTISING 73% ARE NOT PLANNING ON USING RADIO ADVERTISING According to Forrester, between 2010-2014, social media marketing is expected to grow at an annual rate of 34 percent - double the average growth rate of 17 percent for all other forms of online marketing.* EXPECTED CHANGE IN SPENDING FOR SMALL TO MEDIUM-SIZED BUSINESSES - FOR ONLINE MARKETING -8% 18%- 2008 2013 92% 82%- ADVERTISING NON-AD It's no secret that social media marketing has a considerable ways to go. In fact, today the majority of small to medium -Sized businesses do not use other emerging media beyond e-mail and their own websites. Of this: 77% DO NOT USE ONLINE VIDEO. 83% DO NOT PODCAST. 82% DO NOT USE MOBILE MARKETING. There is no denying the recent, broad upswing in interest regarding social media marketing. Interesting, considering recent declines in spending for both search and display advertising, and in light of the current recession: HOW BUSINESSES EXPECT TO SPEND IN SOCIAL MEDIA, IN LIGHT OF THE RECESSION 5% 42% 53% PLAN TO INCREASE SPENDING WILL NOT CHANGE SPENDING PLAN TO DECREASE SPENDING Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).** SOURCES: Forrester, Mashable, Businessweek, EMarketer.com, Readwriteweb.com, marketingcharts.com *, ** Mashable Flowtown.