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How to Build a Social Media Marketing Funnel

HOW TO BUILD A SOCIAL MEDIA MARKETING FUNNEL Use social media and email to flip the sales funnel, turning existing customers into your FIND greatest advocates and sales people. CONVERT TRADITIONAL MARKETING KEEP KEEP CONVERT FIND SOCIAL MEDIA MARKETING "Turn strangers into friends, friends into customers, and customers into salespeople." SETH GODIN, FLIPPING THE FUNNEL UNDERSTAND FACTS 42% 92% of U.S. adults use of consumers trust one or more social media platforms word of mouth above all other advertising 82% 70% of small businesses chose online customer say word-of-mouth marketing is the most effective way to find reviews as the second most trusted source new customers. WORD-OF-MOUTH MARKETING Likelihood to buy = Likelihood to recommend BY SOCIAL PLATFORM 80% 68% 69% 68% 60% 64% 53% 51% 40% 20% BUILD A FUNNEL SELECT SOCIAL MEDIA PLATFORMS Do some research to determine what are likely to be your best platforms, then get started and see how it goes. Choose According to Social Media Platform Demographics % of worldwide adult in Internet users. All Internet Users 71 18 17 21 22 Men 66 17 15 24 Women 76 18 20 33 19 White, Non-Hispanic 71 16 12 21 22 Black, Non-Hispanic 76 29 34 20 30 Hispanic 73 16 23 18 13 18-29 84 31 37 27 15 30-49 79 19 18 24 27 50-64 60 14 24 65+ 45 13 High school grad or less 71 17 16 17 12 Some college 75 18 21 20 16 College+ 68 18 15 25 38 < $30K/yr 76 17 18 15 12 $30-49K/yr 76 18 20 21 13 $50-74K/yr 68 15 15 21 22 $75K+/yr 69 19 16 27 38 Urban 76 18 22 19 23 Suburban 69 19 18 23 26 Rural 71 11 17 Use Daily 63 57 46 23 13 Use Weekly 22 20 21 30 34 Use Less Than Weekly 14 22 32 45 52 3 4 CREATE SOCIAL DEVELOP AN RESPOND TO MEDIA ACCOUNTS EDITORIAL CALENDAR CUSTOMERS Regular posts or emails are key. "Social" media is a two-way conversation. Keep up on customer comments and questions to build relationships. Establish a regular schedule if needed. Conduct a customer usage survey Casually ask customers during social and sales conversations MEASURE IMPACT Means to measure impact and ROI of social media marketing funnels are varied and numerous, but their approaches fall under the following six general categories. TOP DOWN 2$ ANECDOTES CORRELATION MULTIVARIATE Note specific cases Make statistical comparisons, TESTING where social media such as Facebook likes Compare sales or conversions between one group exposed to social mediavs. another exposed to alternate or no social media. compared to sales over several periods. impacted a sale. BOTTOM UP LINKS & TAGGING INTEGRATED DIRECT Use software-as-a-service CONVERSIONS Track platform-specific user-interaction stats (Saas) integrated measuring Measure conversions from - likes, tags, shares, URL click-throughs, etc. - to measure social impact. tools for social media. platform based sales or information collection apps, such as Facebook stores or email signup pages. QUICKSPROUT REFERENCES http://www.dlickz.com/clickz/column/2325067/use-social-media-to-fip-the-sales-and-marketing-funnel http://www.socialquickstarter.com/content/7-traditional_vs_sociaL_media_marketing http://www.nielsen.com/us/en/reports/2012/global-trust-in-advertising-and-brand-messages.html https://c401345.ssl.cfl.rackcdn.com/pdf/Search_Marketing_Survey_FactSheet pdf http://pages.exacttarget.com/sff http://www.pewinternet.org/2013/12/30/social-media-update-2013/ https://www.linkedin.com/today/post/article/20140311125851-1960452-measuring-the-stages-of-the-cyclic-social-media-marketing-funnel http://socialsteve.wordpress.com/2009/11/17/social-media-conversion-and-the-social-media-marketing-funnel https://www.marketingsherpa.com/article/case-study/6-steps-to-fill-up2 http://www.web-strategist.com/blog/2012/07/24/altimeter-report-social-media-roi-cookbook http://unbounce.com/social-media/how-do-you-measure-your-social-media-marketing 1. %24 %24

How to Build a Social Media Marketing Funnel

shared by vinayrai on May 08
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You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.

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