How to Build Credibility and Trust with Your Subscriber List

HOW TO BUILD CREDIBILITY 'TRUST AND WITH YOUR SUBSCRIBER LIST One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your It's a truism in marketing that people buy from those they know, like and trust. The challenge is that there are many ways you can unwittingly damage your credibility with your subscribers. subscribers. HERE ARE 7 WAYS TO BUILD TRUST AND CREDIBILITY WITH YOUR LIST DELIVER ON YOUR OPT IN OFFER: It's amazing how many email marketers drop the ball right at the beginning of their relationship with new subscribers. If your opt in process is broken in any way, that doesn't get you started on the right fot. Make sure your links work and that every promise made on your opt in offer are delivered to the best of your ability. If you want to assure that you've done your best, over-deliver in some way. SET EXPECTATIONS: NEWS This is related to the first point. It's a good idea to set expectations in your initial welcome email and opt in offer. If you promise a daily tip newsletter, you'll build credibility when your emails arrive every day. There are many ways big and small that you can set expectations. The more you weave in things that your subscriber can expect and then deliver on them, the more trustwWorthy you will become in their eyes. TAKE STRONG POSITIONS AND STICK WITH THEM: There are many good reasons to take strong positions and stand out from your competitors. But this goes beyond branding and positioning. If you have a strong opinion about something, then your subscribers will associate that opinion with you. Those who agree with you will feel validated that you stand so firmly on the issue. That is not to say that you can never change your position, but it does mean that you'll want to explain any deviation from your past statements. Too many marketers build a reputation for saying anything that will get the sale and their subscribers learn not to take their words seriously over time. STICK TO DEADLINES: If you tell your list that you're having a 3 day sale on your most popular course or that a special bonus disappears at midnight, it can be a real trust breaker to blow that deadline off. SUN MON TUE WED THU FRI SAT 4 10 11 12 14 30% 8. 19 DISCOUNT 21 15 16 17 18 26 21 28 22 23 24 25 29 30 31 It's not that you can't get more sales if there is a believable reason why you extend the deadline, but far too many marketers simply leave up the web page with the special offer perpetually. When subscribers see this, at a minimum they won't take your deadlines seriously. At worst, they'll stop reading your emails at all. BE CAREFUL WHAT YOU ENDORSE: There are two basic philosophies when it comes to email marketing. The first is very aggressive and anything goes. If something converts, mail it to your list and pocket the profits. Inevitably, this mercenary strategy results in promoting something that converts even though it is an inferior or disappointing product. When this happens, subscribers burn out and unsubscribe. 100* The second strategy is to nurture a longer term relationship with subscribers and that means being selective in what is promoted. Only the best products make the grade and that builds trust with subscribers. If you want to build trust and credibility, you'll want to stick with the second strategy. Premium Quality SELF-DEPRECATE: When marketers hype up themselves or their promotions without acknowledging any flaws, it reduces trust. While it makes sense to maintain a position of authority with your list by demonstrating expertise, it can do wonders to admit flaws and share trials and tribulations in your emails. An added benefit to self-deprecation if you are in a business that involves selling 'how to' information products is that your subscribers will feel they can succeed if they relate to you and your flaws. Ideally, you want to be perceived as 'just like' your subscriber, just further down the path to success. That way, your subscriber can believe that if you can do what you are teaching, they o too. TAKE SOMETHING AWAY: People want what they can't have. That is a truism that marketing campaigns live and die by. This strategy involves making an offer early on in your in an autoresponder sequence so that every subscriber gets to see it. The purpose is to make a bold and desirable offer with a very limited window of opportunity to take advantage of it. LIMITED TIME OFFER By taking away the offer as promised or having it sell out quickly, your subscriber is going to perceive future offers with a higher degree of urgency. It's an exclusive offer in limited quantity and the perception should be that only a lucky few will be able to purchase. If you take the time to implement one or more of these strategies, you can systematize a trust building sequence that maximizes the number of people on your list who know, like and trust you so that your promotions have the highest chance of success. TRY NOW The higher conversions over time can more than pay for the extra effort to take these trust building steps. You can build credibility and trust with your subscribers by following these tips: http://www.emaildelivered.com/build-credibility-and-trust-with-your-subscriber-list PRESENTED BY Source: EMAIL DELIVERED emaildelivered.com/infographics-blog MANAGE > MONITOR MONETIZE