How Brands Can Take Advantage of the Next Evolution In Commerce

The Social Commerce Opportunity How brands can take advantage of the next evolution in commerce OF ACTIVE ONLINE ADULT SOCIAL NETWORKERS People are spending more time on social networks than ever before 70% SHOP ONLINE OF TIME SPENT ONLINE IS ON 23% SOCIAL NETWORKS According to Nielsen, Social Networks and Blog sites rule Americans' Internet time, accounting for 23 percent of time spent online. & BLOGS Social media has grown rapidly - today nearly 4 in 5 active Internet users visit social networks and blogs. Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans' time online. O Global Web Traffic to Social Networking Sites 6.00 500 | Nearly 4 in 5 active internet users visit social networks 3:03.54 5.35.05 2 400 300 210 27 200 1.00 DEC 2007 DEC 2008 DEC 2009 This shift in online behavior means brands should meet consumers where they spend most of their time online. According to Gartner Research, by 2015 companies will generate 50% of Web sales via their social presence and mobile applications. $30 Billion (2015) Booz Allen forecasts people will spend $30 Billion through social commerce by 2015 +500% $5 Billion (2011) Brands who add social commerce to their social media strategy not only increase revenue, but also increase community growth. [MOONTOAST factoid] 68% average lift in community growth as commerce is introduced. 77% 42% The average consumer who followed a retailer, follows 6.3 retailers. of consumers have followed a retailer proactively of the online adult population has adopted social platforms Key strategies & opportunities unique to social Brands can reach engaged audiences better than ever before. BRAND 75% 47% 53% of social networkers follow a brand. of social networkers are of social networkers are more likely to be heavy spenders on shoes, clothing and accessories. more likely to be heavy spenders on music. Brands can present offers better than ever before. $$$$ 1 Shoe Sale store.shoeco.com Wall JL Friend Activity O Shop Brand BRAND BUY NOW Like · Comment Share Right Offer to Right Person Commerce As Reward Facebook 2. News Feed Stores Tab Stores [MOONTOAST factoid] Adoption through confidence. Tips to build trust in a new environment. 9.4% CONVERSION 3.4% CONVERSION FACEBOOK POSTS A Moontoast client saw an increase in impression to order conversion from 3.4% in one campaign to 9.4% in the next as their community began to expect great offers on their Facebook page. REPETITION USER EXPERIENCE TRUSTED PAYMENT METHODS The more a fan sees a post for an offer (from a brand), the more they trust the offer. Allow user to stay BUY on the site they are browsing. Consumers trust known payment methods and security standards. PayPal Create impulse purchase opportunities. BUY NOW PCI Security Standards Council The social commerce opportunity starts today. O People are spending more time on social. $ Soon they will spend more money on social. O Brands have a better opportunity to curate offers on social. IS YOUR COMMERCE ON SOCIAL? CONTRIBUTORS Tim Putnam Vice President of Client Services at Moontoast twitter: Gthetcp Marcus Whitney CTO and Co-Founder of Moontoast twitter: marcuswhitney Matt Sullivan Client Services Manager at Moontoast twitter: Gmat sullivan Brad Posey User Interface Designer at Moontoast twitter: bradposey Geoff Smith VP & GM of Business Development twitter: @geoffwanith SOURCES Nielsen's State of the Media: The Social Media Report Q3 2011 http blog.nielsen.com/nielsenwire/social The ROI of Social Media by MDG. bttp://www.mdgadvertising.com/blogiwp-contentluploads/2011/08tho roi of social media mdg.advortising infographic.pog Advertising Gartner Says Companies Will Generate 50 Percent of Web Sales Via Their Social Presence and Mobile Applications by 2015 http:/www.gartner.com/t/page.jsp?id=1826814 2011 Social Commerce Study, May 2011, a study by comScore, Inc., Social Shopping Labs and Shop.org. http:/www.shop.org/press/20110527