The infographic's content here means everything. At least that’s the message you’ll get in this content marketing case study. In this case an industry analytics blog pulled in ten times more traffic than the brand’s actual corporate website. How is this a good thing? Blogs and other branded content can be used to build trust and educate the consumer throughout the purchase funnel. Jason Fried thrives on this very principle, as does, as the infographic would indicate, Sigma Marketing. In addition to bringing in high volumes of traffic through social channels, the company shows that direct sales and lead quality are viable measurements for content marketers.