How to Be the Man (or Woman) on LinkedIn

How to Be the Man (or Woman) on Linkedın in Key 1: Optimized Profile Social Media Sonar LinkedIn Secrets 1. Have a relevant profile photo that supports your brand (avoid logo or product profile photos). blog Yes No No 2. Replace your title with a positioning statement that tells people how you help them. Your title just says what you are. "Social Media Consultant" vs "Since 2008 we've helped 100's of businesses drive inbound leads and traffic syndicating content through social media and online channels". 3. Customize your profile and your web URL's. Watch the video to see how to customize your URL's: http://www.youtube.com/watch?v=KCDZTczAlIIY 4. Add applications. They take your profile from two dimensional to three dimensional. My Favorites: Twitter app, Google Docs to share videos, Boxnet to share docs, Wordpress to pull in my blog and Slideshare to share presentations. Key 2: Expand YourReach 5. Choose Your Networking Strategy. Are you a Lion, a Turtle, a Hound Dog, or an Alley Cat? Read the Blog Post at: http://socialmediasonar.com/the-four-linkedin-connection-strategies 6. Join up to 50 relevant groups, then get to know your fellow group members by engaging in discussions and sharing relevant content of value. (Start your own group if you can commit the time to grow and manage it) 7. Engage the Entire Linkedln Network through Answers, Polls, News, and Targeted Ads Key 3: Leverage Tools 8. Create a Company Page adding in company info, add products, a video, and a special offer. 9. Communicate your message indirectly through Answers, Status Updates, Start New or Join Ongoing Discussions, Applications, Polls, and Events. Having a Tagline vs. a Title allows you to communicate your message every time someone sees it. 10. LinkedIn is for Prospecting TOO! Seek out prospects, vendors, and referral partner using advanced search combined with Boolean operators. Lets find local Social Media Authors who don't use over-hyped words such as Guru, Expert, & Visionary. The following, with our zip code, narrows our search. "Author" AND "Social+Media" -guru -expert -visionary SocialMediaSonar.com