How are travel brands using Social Media to achieve ROI?

How are travel brands using Scial media to achieve ROL? What's the biggest mistake travel companies make when using social media? Allocating insufficient time and resources to promotional efforts How much money are travel companies spending on social media? Most companies spend >25% of their marketing budget 61% say they will increase social media spend in the next quarter Travel companies are more active in Facebook At than any other social media sites listed LIFECYCLE are trovel brands using social E Twitter users came in next, with 64% of travel companies indicating they had at least one corporate handle Many travel brands find soclal media glves them unprecedented access to customers at ALL STAGES of their travel You Compared to other travel verticals, YouTube Tube is most popular among Cruise companies Travel marketers surveyed found that using social media reduced PR costs by 24% Airlines Airlines are listening to travellers more than ever. In June 2011, they were following 600,000+ people on Twitter compared to nearly 7 million people following airline following Airline followers 600k+ 7m Twitter accounts Airlines sent out more tweets than ever 25000+ in the month of July 2011 Can Social Media drive loyalty? 82% In July 2011,86% of all frequent of tweets to airlines flyers use were about customer service issues Facebook Airline loyalty by frequent fliers Interestingly, Frequent Fliers ranked good customer service (26.5%) as the chief reason why they'd be loyal to an airline There are 191 airlines on Twitter. 51% There's been a jump in tweets from airlines from Mar Reasons to be loyal:- 2011 to July 2011 Good Customer Service 26.5% 15% 23% 23% The traditional company-to-customer model which we've seen over the last few years has been flipped virtually on its head. We know that customers want great flights at a low prices, and when we get that right socially, revenue goes up Jonathan Pierce, Global Director of Social Media at American Airlines In association with EyeforTravel and SimpliFlying A SimpliFlying eye for travel © 2011 EyeForTravel. Statistics are taken from the EyeforTravel's Social Media & Mobile in Travel report and from recent research by SimpliFlying. f the c At what stage fares dpaus E On- board ex pe rience Earn loyalty points A media?