How America Grocery Shops

HOW AMERICA 000 tGROCERY SHOPS 00 A LOOK AT CPG SHOPPING BEHAVIOR WHO'S DOING THE SHOPPING 64% OF SHOPPERS ARE FEMALE, WITH AN AVERAGE AGE OF 47, ANDA MEDIAN HHI OF $50,525 WHEN THEY'RE SHOPPING IN-STORE TRAFFICIS HEAVIEST ON WEEKENDS, BUT EVERY DAY IS A BUSY DAY FOR THE CPG INDUSTRY SUN MON TUE WED THU FRI SAT 31M 29M 29M|30M30M 35M |41M ON ATYPICAL DAY IN AMERICA, 10% OF MEN AND 17% OF WOMEN ARE GROCERY SHOPPING SHOPPERS ARRIVE EARLIER ON WEEKENDS AND LATER ON WEEKDAYS PEAK SHOPPING TIMES 11AM TO NOON S 4PM TO 5PM ON WEEKENDS ON WEEKDAYS HOW THEY SHOP EACH MONTH, SHOPPERS MAKE AN AVERAGE OF 9.8 TRIPS TO THE STORE 61% ARE WILLING TO 80% SEL DRIVE FARTHER MAKE THEIR LIST FOR LOWER PRICES IN UNDER 20 MIN AT OTHER STORES 64% DECIDE TO TRY A NEW BRAND AFTER INTERACTING WITH THEM ONLINE 31% 9% CHECK FOR COUPONS 16% READ REVIEWS 23% CHECK PRICES OF CONSUMERS USE MOBILES WHILE SHOPPING SHOPPERS ARE MORE LIKELY TO REDEEM ONLINE COUPONS EN 14.9% ONLINE 8.3% ONLINE 3.9% DIRECT 10.7% ON THE PRINT AT HOME PAPERLESS MAIL SHELF SOURCES: Datalogix, Intelligent Clearing Network, Nielson D dedicated media it's just smart Los Angeles | New Yark | San Francisco | Chicago 1-888-975-9909 www.dedicatedmedia.com