How to Accelerate Your Sales Funnel

Accelerate Your Sales Funnel! Social Media use has increased 1 356% since 2006 [1] Use of Social Media by businesses has doubled since 2009 [2] 75% = the percentage of executives who told Forbes that they watch work-related videos on business websites at 60% of businesses are now reporting sales revenue directly from social media least once a week [3] [4] 73% of marketers see a combination of case study and video presentation as the most effective content type for lead generation 63% of businesses using social media tools say they have increased marketing program effectiveness [5] [6] What they feel they can measure Measurement Gap What do they want to measure Brand Awareness 32% 78% ROI 28% 66% Consumer Sentiment 31% 55% # of Sales Leads 34% 57% [7] Elevate Your Nurturing 65% 61% of B2B organizations touch leads with lead nurturing on at least a monthly basis [9] of B2B marketers send all leads directly to sales 27% Companies that excel at lead nurturing generate 50% more sales ready leads [ 10 ] of those leads at 33% lower costs will be qualified [8] Nurtured leads make 47% larger purchases than un-nurtured leads [ 11] [2 Emerging Trend: The C-suite sees smarter use of video as vital for internal and external communications [ 12 ] The average Attention span [ 13 ] 2000 2012 Goldfish 12 Seconds 8 Seconds 9 Seconds Video can increase conversion stats by 20% or more SIGN,UP [ 14] 80% of executives are watching more online video than a year ago [ 15] 59% of executives prefer to watch video over reading text [ 16 ] Visitors who view video-based presentations are 85% more likely to buy [ 17 ] Including video offerings in outbound marketing can decrease opt-outs by as much as 75% 181 Solution Steps Begin content marketing using video 2 Create an editorial calender that matches other lead gen activities 3 Use rich media for 1) Lead Gen 2) Lead Nurturing and 3) Thought Leadership 4 Make live presentations a key part of your marketing automation program 5 Use the customer intelligence generated for lead scoring, progressive profiling and sales qualification Get started today! WEBCASTING POWERED BY INXPO' V Mobile 67% V Simple INFORM CEO l y ningno ng tanheh V Secure t these CEOhee denfed ouky tharerso tha ae o he ue uctess of ther enployes-those key V Branded V Affordable V Live or On-Demand CLICK HE O CLOE T EENTATION AND VEw OUR COUCT Vea www.INXPO.com/webcasting [email protected] Phone: 312.962.3708 SOURCES: [1] Social media use in the U.S. has increased 356% since 2006: NetPop Research, April, 2012 [2] Use of social media by businesses has doubled since 2009: Marketing Profs 2012 State of Social Media Marketing report [3]60% of businesses are reporting sales revenue directly from social media: State of Inbound Marketing Report, Hubspot, March 2012 [4] 63% of businesses using social media tools: McKinsey Global Institute, December, 2010 [5] 73% of marketers see a combination: http://leadgenerationtools.org/b2b-lead-generation-statistics-benchmarks-and-trends/ [6] 75% = the percent of executives who told Forbes: http://www.videobrewery.com/blog/18-video-marketing-statistics [7] The Measurement Gap: Marketing Profs Social Media Survey [8] 61% of B2B marketers send all leads directly to Sales: Marketing Sherpa [9]65% of B2B organizations touch leads with lead nurturing: Marketing Sherpa [ 10 ] Lead nurturing generate 50% more sales ready leads at 33% lower cost: Forrester Research [ 11] Nurtured leads make 47% larger purchases than non-nurtured leads: The Annuitas Group [ 12 ] Attention Span Statistics: http://www.statisticbrain.com/attention-span-statistics/ [ 13 ] Video can increase conversion stats by 20% or more: http://www.switchvideo.com/Rypple_Case_Study.pdf [ 14 ] Emerging Trend: C-suite is enhancing target audience: http://socialtimes.com/infographic-2012-online-video_bl12645 [ 15 ] 59% [ 16 ] 80% of executives are watching more online video: http://wecapture.co.uk/web-video-statistics-2012-infographic/ [ 17 ] Visitors who view video-based presentations: http://wecapture.co.uk/web-video-statistics-2012-infographic/ [ 18] Including video offerings in outbound marketing: http://www.videobrewery.com/blog/18-video-marketing-statistics executives prefer to watch video over reading text: http://wecapture.co.uk/web-video-statistics-2012-infographic/ INXPO The Power To Reach %24 %3D Accelerate Your Sales Funnel! Social Media use has increased 1 356% since 2006 [1] Use of Social Media by businesses has doubled since 2009 [2] 75% = the percentage of executives who told Forbes that they watch work-related videos on business websites at 60% of businesses are now reporting sales revenue directly from social media least once a week [3] [4] 73% of marketers see a combination of case study and video presentation as the most effective content type for lead generation 63% of businesses using social media tools say they have increased marketing program effectiveness [5] [6] What they feel they can measure Measurement Gap What do they want to measure Brand Awareness 32% 78% ROI 28% 66% Consumer Sentiment 31% 55% # of Sales Leads 34% 57% [7] Elevate Your Nurturing 65% 61% of B2B organizations touch leads with lead nurturing on at least a monthly basis [9] of B2B marketers send all leads directly to sales 27% Companies that excel at lead nurturing generate 50% more sales ready leads [ 10 ] of those leads at 33% lower costs will be qualified [8] Nurtured leads make 47% larger purchases than un-nurtured leads [ 11] [2 Emerging Trend: The C-suite sees smarter use of video as vital for internal and external communications [ 12 ] The average Attention span [ 13 ] 2000 2012 Goldfish 12 Seconds 8 Seconds 9 Seconds Video can increase conversion stats by 20% or more SIGN,UP [ 14] 80% of executives are watching more online video than a year ago [ 15] 59% of executives prefer to watch video over reading text [ 16 ] Visitors who view video-based presentations are 85% more likely to buy [ 17 ] Including video offerings in outbound marketing can decrease opt-outs by as much as 75% 181 Solution Steps Begin content marketing using video 2 Create an editorial calender that matches other lead gen activities 3 Use rich media for 1) Lead Gen 2) Lead Nurturing and 3) Thought Leadership 4 Make live presentations a key part of your marketing automation program 5 Use the customer intelligence generated for lead scoring, progressive profiling and sales qualification Get started today! WEBCASTING POWERED BY INXPO' V Mobile 67% V Simple INFORM CEO l y ningno ng tanheh V Secure t these CEOhee denfed ouky tharerso tha ae o he ue uctess of ther enployes-those key V Branded V Affordable V Live or On-Demand CLICK HE O CLOE T EENTATION AND VEw OUR COUCT Vea www.INXPO.com/webcasting [email protected] Phone: 312.962.3708 SOURCES: [1] Social media use in the U.S. has increased 356% since 2006: NetPop Research, April, 2012 [2] Use of social media by businesses has doubled since 2009: Marketing Profs 2012 State of Social Media Marketing report [3]60% of businesses are reporting sales revenue directly from social media: State of Inbound Marketing Report, Hubspot, March 2012 [4] 63% of businesses using social media tools: McKinsey Global Institute, December, 2010 [5] 73% of marketers see a combination: http://leadgenerationtools.org/b2b-lead-generation-statistics-benchmarks-and-trends/ [6] 75% = the percent of executives who told Forbes: http://www.videobrewery.com/blog/18-video-marketing-statistics [7] The Measurement Gap: Marketing Profs Social Media Survey [8] 61% of B2B marketers send all leads directly to Sales: Marketing Sherpa [9]65% of B2B organizations touch leads with lead nurturing: Marketing Sherpa [ 10 ] Lead nurturing generate 50% more sales ready leads at 33% lower cost: Forrester Research [ 11] Nurtured leads make 47% larger purchases than non-nurtured leads: The Annuitas Group [ 12 ] Attention Span Statistics: http://www.statisticbrain.com/attention-span-statistics/ [ 13 ] Video can increase conversion stats by 20% or more: http://www.switchvideo.com/Rypple_Case_Study.pdf [ 14 ] Emerging Trend: C-suite is enhancing target audience: http://socialtimes.com/infographic-2012-online-video_bl12645 [ 15 ] 59% [ 16 ] 80% of executives are watching more online video: http://wecapture.co.uk/web-video-statistics-2012-infographic/ [ 17 ] Visitors who view video-based presentations: http://wecapture.co.uk/web-video-statistics-2012-infographic/ [ 18] Including video offerings in outbound marketing: http://www.videobrewery.com/blog/18-video-marketing-statistics executives prefer to watch video over reading text: http://wecapture.co.uk/web-video-statistics-2012-infographic/ INXPO The Power To Reach %24 %3D