Hot Headed: How Heat is Affecting Your Locks

HOT HEADEB, HOW HEAT IS AFFECTING YOUR LOCKS When hair is unprotected from heat styling tools, good hair days can quickly turn bad. How is heat affecting the Total Results of your hair? In a poll of 2,000 women: HAIR IS A HIGHER PRIORITY IN A WOMAN'S MORNING ROUTINE THAN: 56% 50% will be nicer to people if they're having a good hair day 40% Zz 30% 67% 20% - 10% - 0% Eating breakfast Applying makeup will have a better day overall if having a good hair day Extra sleep HAIR'S BEST FRENEMY HEAT STYLISTS CLIENTS 57% of stylists used heat protector in the past 4X/WEEK Women alter the shape of their hair (curl or straighten) 3 months flat iron most often used tool 7b% tools use heat 85% for medium/long straight blow dryer most often used 86% tool for medium/long wavy 55% combine heat bb% tools blow dryer most often used 82% tool for short straight bob A 70% heat use excessive HEAT EFFECTS HOW HOT? Many heat styling tools can get as hot as 450 DEGREES FAHRENHEIT That's equal to: Tin's melting point Sn Heat breaks sensitive These hydrogen bonds are also the reason hair hydrogen bonds between keratin proteins frizzes in high humidity OR 1/12 The heat from a space shuttle's engine DID VOU KNOW? ALL HEAT TOOLS BLOWOUTS IRONS Styling lasts for basically as long as you can keep The "flash drying" method of blow drying removes not only surface moisture, but moisture that is bound to Irons may damage hair by cracking the cuticle, which may lead to chipping your hair clean For most women, this the hair maxes out at around 3 DAYS Using a flat iron on wet hair causes moisture to burst in small steam explosions Causes hair cuticles to crack, leaving hair fragile Causes breakage and split ends BUBBLED CRACKLED Using heat causes temporary damage that changes the texture of hair Heat tools can lead to Heat tools can lead to Too much heat can break down the "bubbled" hair as steam "crackled" hair as the cuticle hair's cuticle, exposing hair's inner core and causing dryness as well as a host of other problems forms inside hair fiber flakes from dehydration HYDRA-SUGARS RESISTING THE HEAT Bind to hair fiber to trap in moisture XYLOSE SUGARS Coats hair to create protective film and disperse heat energy "To keep a healthy blow out, add a little extra effort by using a heat protecting product like those from Matrix Total Results Heat Resist. This one step will add a silky, smooth protective layer to your hair before and during the blow drying process." - Matrix Celebrity Stylist, George Papanikolas LEARN MORE ABOUT PROTECTING YOUR HAIR FROM HEAT AT MATRIX.COM Sources: MATRIX personal psu.edu/afr3/blogs/siowfa12/2012/12/how-does-heat-styling-hair-work-and-why-is-my-hair-the-way-it-is.html self.com/blogs/flash/2012/01/5-things-you-are-doing-to-dama.html huffingtonpost.com/2011/11/01/dove-survey-shows-that-af_n_1069711.html garelicksteel.com/pdfs/Melting_Points_of_Common_Metals.pdf questnasa.gov/qna/questions/FAQ_Shuttle_Launch.htm#How_hot_are_the_flames birchbox.com/magazine/article/how-to-make-your-blowout-last-a-week/ IMAGINE ALL YOU CAN BE DEVELOPED BY N NOWSOURCING Additional information from Matrix of women polled