Home For The Holidays

S" specificmedia HOME HOLIDAYS FOR THE 2012 NOV 20 HOLIDAY SHOPPING SEASON Projected 26 HOLIDAY SALES IN THE U.S.: 50M An estimated 50 MILLION PEOPLE WILL WATCH THE MACY'S THANKSGIVING DAY PARADE on television There are only 26 SHOPPING DAYS THIS HOLIDAY SEASON DAYS $602 BILLION ЗМ 6 LESS than 2012 An additional Each day between THANKSGIVING AND $1B 3 MILLION PEOPLE WILL BRAVE THE COLD TO WATCH THE MACY'S " THANKSGIVING DAY PARADE AlAis live in person up 4% from 2012' CHRISTMAS GENERATES $1 BILLION IN HOLIDAY SALES of shoppers plan to do their BLACK FRIDAY 30% SHOPPING ONLINE 1.2 BILLION TOP HOLIDAY TV VIEWING DAYS (November 15, 2012-January 15, 2013) 1. New Year's Day 2. Thanksgiving 3. New Year's Eve 4. Day after Christmas 5. Day after Thanksgiving 6. Christmas APPS WERE DOWNLOADED The Yule Log TV Broadcast HAS RÁNKED #1 IN NEW YORK CITY FOR THE LAST 3 YEARS among viewers ages 25-54 DURING HOLIDAY WEEK 2012 60% more than the rest of December To: me From: me HOLIDAY GIFT BUYING 2013" Americans plan to buy (% of population): 60% 57% 75% 26% 24% of Americans will 23% 19% TRAVEL HOME FOR of shoppers WILL BUY GIFTS FOR THEMSELVES" THANKSGIVING Tablets Smartphones La ptops Televisions of Americans will TRAVEL HOME FOR CHRISTMAS" SOURCES: 1. Natilonal Retail Federation, Oct. 2013; 2. PRWeb.com, Sept. 2013; 3. Google Think Insights, Aug. 2013; 4. PRWeb.com, Sept. 2013; 5. Virtual Fashion Technology, Oct. 2013; 6. The Yulelog.com, Jan. 2012; 7. Flurry Jan. 2012 (excludes third week of December), Holiday Week: 12/25 to 12/31; 8. Nielsen, Nov. 2013; 9. Reuters, Oct. 2013; 10. Reuters, Oct. 2013; 11. NRF, Oct. 2013; 12. CEA, Oct. 2013; SpecificMedia.com