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Holidays Spur Impulse Snack Sales

supermarketnews.com DATAPOINTS December 3, 2012 HOLIDAYS SPUR IMPULSE SNACK SALES Impulse purchases help drive sales of candy and other snacks during the winter holidays, according to the SnackTrack Holidays Christmas Profile, released last week by NPD Group, Port Washington, N.Y. The survey, which polled 4,906 adults about their snack-shopping plans and their purchases during the holiday season of last year, found that 50% of adults buy candy for some holiday purpose home entertaining or for themselves and their family to eat. When it comes to the type of candy consumed, 51% of candy eaters consume seasonal/holiday chocolate candy. Candy canes are next, followed by snack-size chocolate candy bars, gift box chocolates and then seasonal/holiday non-chocolate candy. Impulse is the premier driver for 15% of candy/treat purchases. Women were more likely to buy on impulse than men, and also shopped the store differently – women gravitated to the seasonal section for candy shopping while men favored the regular candy section. whether as a gift, for at- SOURCE: NPD Group Impulse Sales by Gender 54% (Snack purchases during holidays) 51% PLANNED TO BUY ACTUALLY BOUGHT Male 28% 42% of shoppers buy holiday candy for themselves or their families Female 29% 57% Of candy buyers purchase seasonal/holiday chocolate candy TOTAL 28% 50% to eat Impulse Sales by Age (Snack purchases during holidays) Holiday Snack Shopping List PLANNED TO BUY ACTUALLY BOUGHT (% of consumers who purchase as a holiday snack) 50% 38% 36% Age 18-34 37% 42% 31% 31% Age 34-55 29% 53% Age 55+ 21% 53% CANDY CHIPS FRESH FRUIT CRACKERS NUTS "The winter holiday period offers manufacturers and retailers incredible potential for growth, and an opportunity to differentiate brands and drive additional sales by understanding consumers' attitudes and behaviors related to candy." - Darren Seifer, food and beverage industry analyst, NPD Group Candy Spending vs. Budget Holiday Candy Sales 44% BUDGETED PURCHASED buy candy as a holiday gift Bought as gift 21% 22% For self/family to eat 35% 27% Entertaining 17% 14% Other holiday use 4% 5% 28% Holiday Excitement (% of each age group "extremely" or "very" excited about winter holidays) Age 2-12 91% Age 13-17 68% Age 18-34 60% of shoppers buy candy for holiday entertaining Age 35-54 41% Age 55+ 32%

Holidays Spur Impulse Snack Sales

shared by supermarketnews on Dec 07
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Impulse purchases help drive sales of candy and other snacks during the winter holidays, according to the SnackTrack Holidays Christmas Profile, released last week by NPD Group, Port Washington, N.Y. ...

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snacks food

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Food
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