The Holidays Just Got More Pinteresting

The Holidays ŪST GOT MORE PINTERESTING We spoke to 500 Pinterest users to determine how pinning preferences play a part in holiday habits. A POP IN Pinterest USAGE: THE HOLIDAYS USERS SPEND Top 3 CATEGORIES more time on Pinterest during the winter BROWSED DURING THE HOLIDAYS: holiday months 43 DIY & CRAFTS 54% use Pinterest have a board designated for the holidays MORE FREQUENTLY HOLIDAYS & EVENTS Jane Smith The Holidays FOOD & DRINK 52% visit the site Jane Smith The Holidays for LONGER PERIODS 67 OF TIME of users said that Pinterest Jane Smith The Holidays could add subcategories within Holidays & Events to improve the holiday experience. (LE HOLIDAY RECIPES, HOLIDAY DECOR) Jane Smith The Holidays are very satisfied with Pinterest's collection of winter holiday themed ideas PINTEREST MAKES HOLIDAY PREPARATION Easy as Pie 92% SAY PINTEREST MAKES HOLIDAY Jane Smith The Holidays PLANNING LESS STRESSFUL Top 3 WAYS PINTEREST CHANGES HOLIDAY PREPARATION 83% TRY NEW RECIPES 74% GET GIFT IDEAS 64% DIY DECORATIONS vS. BUYING 74% HAVE SHARED A HOLIDAY IDEA FROM PINTEREST WITH A FRIEND OR FAMILY MEMBER HO-HO-HOLIDAY Spending 59% ADD TO CART BRAND X ZIN10 have bought something they saw on Pinterest during the holiday season 19% who follow brands on Pinterest feel more connected to the brands they follow. SPEND MORE money during the holidays because of Pinterest 42 lab lab42.com Market Research. Smarter.