Holiday Spending

yesmail INTERACTIVE Holiday Spending For marketers, the period leading up to Thanksgiving and New Year's Day is crunch time, when a lot of revenue is at stake. So how are consumers going to shop this holiday season? Let's dive into the data, and see how happy the season will be: 2012 US holiday spend = $586.1B Up 4.1% over last year This increase beats the 10-year average holiday increase of 3.5% 1 7 out of 10 consumers 10 plan on spending the same or more this holiday season So how much are people planning to spend this year? $ $ $ $ $ < $400 $400 $800 $1200 $1600 to to to $800 $1200 $1600 $2000 40% 26% 18% 6% 4% Average spending on gifts $548.56 6 out of 10 shoppers plan to spend $139 on gifts for themselves! Who else are they buying for? Gifts for Family* Gifts for Friends* 96% 72% Gifts for Co-workers* Gifts for Others* 32% 43% When do most people start shopping? December before September November September 13.8% October 19.4% first half 5.8% 31.7% 3.8% second half 18.5% Where are people buying their gifts? In Store Online 47% 53% Consumer Electronics 27% 73% Jewelry Clothing 35% 65% Shoes 56% 44% Music DVDS 40% 60% Toys Mobile devices are going to have a huge impact on holiday shopping. 48% of consumers consider their smartphone a vital tool which they plan to use during the holiday season** Holiday Budget Compared to others, mobile device owners are more than twice as likely to spend $800+ on holiday shopping $800 BUY NOW BUY NOW BUY AGAIN %3D AND AGAIN EVEN MORE The top 5 activities for mobile devices when making a purchase www 64% Visited a product/brand website 63% Looked for a product review while in store 48% Compared in-store price to web price 41% Made purchase as a result of email promotion One third Interacted with a brand on a social network For more insights Check out the Report *source = NRF Holiday Season Survey **Source = Shopper Science's 2011 Holiday Shopping Survey Everything else = Yesmail Interactive 2012 Holiday Shopping Survey LO yesmail INTERACTIVE Holiday Spending For marketers, the period leading up to Thanksgiving and New Year's Day is crunch time, when a lot of revenue is at stake. So how are consumers going to shop this holiday season? Let's dive into the data, and see how happy the season will be: 2012 US holiday spend = $586.1B Up 4.1% over last year This increase beats the 10-year average holiday increase of 3.5% 1 7 out of 10 consumers 10 plan on spending the same or more this holiday season So how much are people planning to spend this year? $ $ $ $ $ < $400 $400 $800 $1200 $1600 to to to $800 $1200 $1600 $2000 40% 26% 18% 6% 4% Average spending on gifts $548.56 6 out of 10 shoppers plan to spend $139 on gifts for themselves! Who else are they buying for? Gifts for Family* Gifts for Friends* 96% 72% Gifts for Co-workers* Gifts for Others* 32% 43% When do most people start shopping? December before September November September 13.8% October 19.4% first half 5.8% 31.7% 3.8% second half 18.5% Where are people buying their gifts? In Store Online 47% 53% Consumer Electronics 27% 73% Jewelry Clothing 35% 65% Shoes 56% 44% Music DVDS 40% 60% Toys Mobile devices are going to have a huge impact on holiday shopping. 48% of consumers consider their smartphone a vital tool which they plan to use during the holiday season** Holiday Budget Compared to others, mobile device owners are more than twice as likely to spend $800+ on holiday shopping $800 BUY NOW BUY NOW BUY AGAIN %3D AND AGAIN EVEN MORE The top 5 activities for mobile devices when making a purchase www 64% Visited a product/brand website 63% Looked for a product review while in store 48% Compared in-store price to web price 41% Made purchase as a result of email promotion One third Interacted with a brand on a social network For more insights Check out the Report *source = NRF Holiday Season Survey **Source = Shopper Science's 2011 Holiday Shopping Survey Everything else = Yesmail Interactive 2012 Holiday Shopping Survey LO