Click me
Transcribed

Holiday Shopping: Who's Doing It Online?

Holiday Shopping Who's doing it online? 10,012 adults completed a survey powered by Google Consumer Surveys. The survey took place from 10/19/2012 - 10/22/2012 and is designed to represent the demographics of the United States. The Findings What percentage of holiday shopping do consumers plan to do online? 5% 53% 9% None Up to 25% 16% 47% of shoppers intend to do some holiday shopping online. Up to 50% Up to 75% 23% Up to 100% Responses broken down by gender Up to 100% 5% Men Up to 75% 9% 9% Women Up to 50% 16% 16% Gender has no effect on shoppers' plans to do their holiday shopping online. 22% 24% Up to 25% 47% 46% None 0% 10% 20% 30% 40% 50% Online Shoppers. Percentage of shoppers who will shop online broken down by age group 20% of shoppers aged 55-64 will do some of their holiday shopping online. 8% 9% 6% The youngest shoppers ages 18-24 (and presumably most tech savvy group) plan to do the least amount of holiday shopping online. 5% 5% 6% 6% 5% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 1% Age 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 Up to 25% Up to 50% Up to 75% OUp to 100% ...... ..... %$4 Those with higher annual incomes (>$150k) plan to do the least amount of holiday shopping online, while lower middle class shoppers are Suburban residents will do the Early marketing deals targeted most online shopping. Those in urban and suburban areas are the highest group planning to do up to 100% of their holiday shopping online. to shoppers ages 45 - 54 represent a huge opportunity for online retailers. planning to do the most. Offline Shoppers The highest groups NOT doing their holiday shopping online 17% 60% 45% People aged 18 - 24 People earning $25K - $49K People living in the suburbs ........ ........................ Products intended for the 18 - 24 year olds may be more successful when targeting their parents in the 45 - 64 year old age group for online sales. Marketing online deals to the traditional 18 - 44 year old demographic may produce less results than expected. Demographics. Age Gender 18 - 24 17% 13% 25 - 34 14% 35 - 44 Female 15% 11% 55% 45 - 54 Male 10% 55 - 64 31% Unknown 18% 65+ 16% Unknown Urban Density Income 1% 1% $0 - $24,999 16% 5% 10% $25K - $49,999 Rural $50K - $74,999 Suburban 24% 38% 45% 60% $75K - $99,999 Urban $100K - $149,999 Unknown $150K + Unknown Survey results provided by: Source velaro Data collected using Google Survey Tool from 10,012 adults in the US. Leading Provider of Live Chat Software www.velaro.com 800.983.5276 ...........

Holiday Shopping: Who's Doing It Online?

shared by paosullivan1 on Nov 26
466 views
2 shares
0 comments
Who shops online the most? Men or Women? Young Adults or Baby Boomers? Check out the numbers broken down by Age, Gender, Urban Density, and Income.

Publisher

Velaro

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size