Holiday Shopping Trends

Save Money with These Rising Holiday Shopping Trends Today, people are looking for a good value during the holiday season. This is driving more and more business online as people expect benefits such as free shipping deals, convenience, and more variety. Not to mention, there is no need to worry about traffic or the costs of fuel and dining out when you shop online. Other rising trends include discount stores and focusing on immediate family members. Read more to learn how following these trends can save you money and make the holidays more enjoyable this year. $30 billion sales through electronic shopping and mail order houses in December 2009 $100 Economy Driving More Online and to Discount Stores 63% of holiday shoppers said price was the most important factor 21,895 11% shopping and mail order houses in 2008 27% 332,405 planned to spend more time shopping online planned to spend more time shopping in a store workers employed through these businesses 26% planned to spend more at top-tier department stores 5% of holiday shoppers planned to spend more at discount stores Special Shopping Days 15.2% SALE Special days such as Thanksgiving, Black Friday, Cyber Monday and Super Saturday attracted a substantial crowd for the 2010 holiday season. These days often bring significant discounts, plus free shipping from many online retail merchants. amount online holiday shopping increased in 2010 O24% over 2009 | Black Friday Statistics of Black Friday shoppers were already at the stores by 4 a.m. in 2010. People who began Black Friday shopping at midnight Black Friday weekend Average spent that weekend 2009 195 $343.31 million shoppers 3.3% 2010 212 million shoppers $365.34 9.5% 5% Where Consumers Only 5% of U.S. households plan to spend more this year. Families with different income levels plan to spend their money differently; however, all income levels plan to allocate more of their spending online. Will Shop This Year 2 Online merchants Club Dollar stores stores Families making $100,000 or more top 3 spending channels 3 Dollar Online merchants stores Super- centers Families making $50,000 or less top 3 spending channels 2008 155,578 clothing and clothing Where Are Shoppers Spending Their Money? accessories stores Choices Everywhere In 2010, the focus was more on value, not necessarily the lowest price. Last year shoppers purchased more discretionary gifts than in 2009, although most shop- pers still spent somewhat conservatively. 17.2% department stores decline in discount store shoppers in 2010 over previous year hobby, toy, and game shops 014.3% 8,813 bookstores 9,211 29,390 gift, novelty, and souvenir shops bought jewelry during the 2010 holiday season 2010 In 2010, more people bought these items than in the 2009 holi- day season: gift cards, toys, books, electronic entertainment 18% No money. No problem. 15% of shoppers devoted more time to attend religious events in 2009 planned to volunteer Focusing on Family 19% 38% 48% 47% planned to spend more on immediate family members in 2009. planned to spend less time hosting and attend- ing holiday parties planned to spend less on employees and colleagues planned to spend less on acquaintances CreditDonkey SOURCES: U.S. Census Bureau; "Shoppers Moving to More Traditional Focus This Holiday Season - Focus is on Family and Friends" Nov. 23, 2009. Harris Interactive Inc. All rights reserved; The Nielsen Company; National Retail Federation INFOGRAPHIC DESIGN: Boris Benko 22,116 sporting goods stores II----I--- 26,683 jewelry stores 9,708 IIII--I---