The Fiscal Cliff Effect

THE FISCAL CLIFF EFFECT ON HOLIDAY SHOPPING BY SOASTA 30% 83% will buy less this holiday of Americans are concerned about the Fiscal Cliff season WHEN ARE AMERICANS SHOPPING? 54% 37% | 24% |23% 10% | 7% | 3% | 2% Now Until Christmas Before Thanksgiving Black Friday Cyber Friday Green Monday (December 10th) Thanksgiving December 27th and Beyond December 26th 89% OF AMERICANS BELIEVE THIS YEAR'S HOLIDAY SHOPPING SEASON DEMONSTRATES THE ECONOMY'S PERFORMANCE HOLIDAY SHOPPING THIS YEAR SHOWS 18% 31% 40% that the economy is getting worse that the economy is unchanged that the economy is getting better HOMEMADE GIFTS 000G 12% 5% 46% 46% Americans will shop after Christmas Americans will make Americans own smart phones Americans own homemade gifts after Christmas regular phones ONLINE SHOPPING EXPERIENCE Computers Tablets Smart Phones Compared to previous year, retail websites performed BETTER 35% 44% 59% WORSE 7% 3% 6% NO CHANGE 55% 34% 26% SOASTA