Holiday Shopping Goes Digital - 2013

HOLIDAY SHOPPING * GOES DIGITAL The proof is in the holiday pudding: digital is increasingly becoming an integral part of retailers' marketing strategies for the holiday shopping season, as ecommerce continues to take over the reins from brick and mortar shopping. The 2012 holiday shopping season undoubtedly experi- enced growth, but the impact of Hurricane Sandy affected sales and shopping patterns. Looking forward, the jump in online shopping from 2012 to 2013 should be even greater and digital re- tailers should be anticipating a very lucrative Thanksgiving Weekend. THANKSGIVING WEEKEND 2012 $59.1 billion Shoppers spent an average of 13% $423 throughout $52.4 billion Thanksgiving Weekend, up from $398 in 20113 increase YoY in overall spending' 2011 2012 2011 2012 of total Thanksgiving Weekend spending was online, up from 38% in 20112 Paid search spending during Thanksgiving Weekend was up 29% YoY 41% 247 million Brick and mortar but online sales were up sales were consumers visited stores only 3% last and shopped online, up from 226 million in 2011 and 212 million a in 2010? up 15%. year DEPT. STORE THANKSGIVING WEEKEND TOTAL SALES 2008 - 2012 $59.1B| 60B $52.5B| 558 508 $458 458 $41B| $41.2B] 40B 35B 2008 2009 2010 2011 2012 BLACK FRIDAY 2012 3% 89 million Online sales made from 86 million a mobile device climbed increase YoY in total number of 16% shoppers on Black Friday 2011 2012 CYBER MONDAY 2012 $1.465 billion 17% 47.1% $1.251 billion increase YoY in of dollars spent on US websites came from work computers online spend on Cyber Monday 2011 2012 of shoppers checked out deals on their mobile 18% devices and 13% made purchases by phone or tablet, up from 12% and 7%, respectively, in 2011 CYBER MONDAY TOTAL SALES 2008 - 2012 $1.98B| 28 1758 1.50B $1.25B| 1.25B $1.02B| $887M 18 $834M| 750M 2008 2009 2010 2011 2012 LOOKING TOWARDS 2013 Consumers will spend $646 63% 11% more during $582 Thanksgiving Weekend this year than they planned to spend 2012 of shoppers are likely to showroom this season, up from 56% in 201210 2012 2013 19% of consumers will of shoppers will avoid 30% the crowds and do make purchases using their tablets and 18% using their smartphones, compared to 15% and 14% in 2012, the majority for their shopping online, up from 25% last year'0 respectively 0 IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IGNIT IONONE www.ignitionone.com Follow us on Twitter @ignitionone Read our blog - DigitalMarketingSuite.com 1. htp//urtideswudingpt/2013-11-38/ /35511S87.rhe-thaycybe Li0p//www. p. u n7723 gg a hd tal t//www.medapost.cam/palicatum/artde/10o00/obleeach-budgehincrelng-307-dararahotaaa ISal 4 p//www.buuduwity.com/cormararlaringleuamleamed-2013-holday-retul-aon-060PSA S. P//onesamcun/3013/11/15/pt/blach-tidaysales/ tp//www-01n.com/atware/arkating-olton/bancheart-raport/blacd-fiday-2011la oliday2012-enchwarkmpertpre-releoeeiretek 013-001 // /201/11/2 dr 7102013/ eccrerca/avey-tpc oppingot sadmgooglenevL to. Ip//ichan