Holiday Panic: A Social and Mobile Timeline

HOLIDAY PANIC A Social & Mobile Timeline of Holiday Shopping The holidays: a time for family, food, friends and panic! For buyers anyway. Marketers can relax: these insights from the 2012 holiday season will help you build a marketing strategy and sail right through to the new year. 28% of shoppers used their mobile phones to visit a retailer's website. facebook 16.3% of shoppers on Black Friday looked for promos $59.1 ROLE OF SOCIAL MEDIA and deals on Facebook. USE OF MOBILE & AWARENESS BILLION 28% FUN FACT of Black Friday shoppers camped out at stores to be there for midnight openings. BLACK FRIDAY PANIC LEVEL 10 PANICI!! NOV 1 DEC 1 Thanksgiving 43% of shoppers started making holiday purchases before November as in, before Halloween, About half of people are buying candy canes with their candy corn. In 2012, the last full week before Christmas was the period of biggest spending online during the holiday season. There's still plenty of time, though. Right? By December 13th, less than 12% of shoppers have finished making their holiday purchases, and 32% of people believe that they get the best deals late in the holiday season. It's not procrastination, it's planning! Christmas! Finally time to relax! Unless you still haven't finished shopping... 5% of total holiday spending actually happens after December 25th. CALM Nearly Half 13% of those aware of Purchases from mobile devices accounted for about 13% of total sales on Cyber Monday. Small Business Saturday shopped on that day. $5.5 $1.5 BILLION BILLION BUSINESS CYBER MONDAY In 2012, 79% Awareness of +240% for the first time, at-home purchases on Cyber Monday (at 47.2%) exceeded purchases made from work (at 47.1%). The percentage spike the top 500 retailers on the Internet saw in Facebook referrals on Cyber Monday. of small business owners said they planned to use social media in the run-up to Small Business Saturday. Small Business Saturday jumped from 34% to 67% in the two weeks leading up to the day. THE HOLIDAYS: MORE SOCIAL, MORE MOBILE Social media and mobile are playing an ever-larger role in holiday shopping. In 2012: 86% OF RETAILERS 70% PLANNED 48% OF SHOPPERS OF THOSE... $36 BILLION planned to put holiday promotions on Facebook. to use Twitter in the same way. anticipated using social media to plan their holiday shopping. 54% were looking for deals and 53% were looking for gift ideas. The projected amount of sales from smart phones. MAKE YOUR SOCIAL HOLIDAY PLANS NOW! A GIFT FOR YOU FROM SIGN UP FOR OFFERPOP SUMMER CAMP: OFFERPOP.COM/SOCIALSUMMERCAMP offerpop SOURCES: 1tol Media, American Express, Businessweek, comScore, Deloitte Annual Holiday Survey, eMarketer, Facebook, National Retail Federation,Offerpop campaign data, PFSweb, TechCrunch * All figures derived from US data Beutler Ink AND AVOHAS SMALL BUS