Holiday Email Marketing Tips

YOUR ROADMAP TO A SUCCESSFUL HOLIDAY CAMPAIGN WITH eMerge Subject Holiday Savings are Coming to Town 80% 5 TELL THEM WHAT'S COMING of consumers that received a response from brands on social media went on to make a purchase. 1 GATHER YOUR DATA Subject lines are VERY important. People see this before the promotion in your email, so make it catchy, fun & festive. Not spammy. Avoid all caps, and instead of saying "Sale" like everyone else, try to be eMerge analytics lets you look at how your audience interacted with previous emails & posts. Look at who in your audience engages with what content the most and get an idea of how you can shape your more creative. 46% RECIPE TID Words like Free, Call Now, or Urgent can be flagged by SPAM filters. Also, avoid lots of punctuation! of shoppers hear about deals from messaging and promotions for the holidays. emails that retailers send out. 6 FILL IT WITH FUN! TID Include fun facts & tips on your social channels, not just sales & promotions. 36% It's the holidays, be exciting! Don't bombard with only promotions & sales. Add in shopping tips, a favorite recipe, or maybe plug your favorite charity. The more diverse, the more your audience will be of consumers open their emails on the go, so eMerge optimizes your emails for mobile devices. CHOOSE YOUR AUDIENCE interested. PICK YOUR THEME 4 Not everyone will respond to the email the same way. Separate your contacts into different lists that match the behavior from your previous reports. A TIP Free Shipping is expected by over 55% | of online shoppers, so make it a special! eMerge offers a ton of holiday themed templates and images that list for contacts that clicked on promos, you can use, or mix & match! Get in the holiday spirit and really give your email some spice! BE STRATEGIC WHEN YOU SEND another for contacts that clicked on your blog, etc. 00000 HOLIDAYŞI Believe it or not, there are good times and bad times to send emails. Generally, Monday and Friday are just bad news bears, but Tuesday through Thursday are great times! You also want to send in the afternoon instead of the morning. Offer exclusive deals to your members/ contacts, but also use social channels to tell TIP fans and followers that if they sign up, they can get specials too. 81% 3 PLAN OUT YOUR IDEA of consumers shop online during Cyber Monday because of better deals 回 没 回 8 eMerge SUCCES! What's worse than not knowing KEEP UP YOUR REPORTS who the email is going to? Not knowing what to send them. Plan out your content and how it will make them click, explore or come in your store. Once your first wave of emails goes out, watch your eMerge reports to HOLIDAY see how your customers are inter- acting with them. Then when it's time for round two, adjust your content to Hold holiday-themed sweepstakes on TUP your page & reward fans with coupons & gift cards. match their behavior. easyeMerge.com | REALeMerge.com | 888.639.9323 SALE! • YOUR ROADMAP TO A SUCCESSFUL HOLIDAY CAMPAIGN WITH eMerge Subject Holiday Savings are Coming to Town 80% 5 TELL THEM WHAT'S COMING of consumers that received a response from brands on social media went on to make a purchase. 1 GATHER YOUR DATA Subject lines are VERY important. People see this before the promotion in your email, so make it catchy, fun & festive. Not spammy. Avoid all caps, and instead of saying "Sale" like everyone else, try to be eMerge analytics lets you look at how your audience interacted with previous emails & posts. Look at who in your audience engages with what content the most and get an idea of how you can shape your more creative. 46% RECIPE TID Words like Free, Call Now, or Urgent can be flagged by SPAM filters. Also, avoid lots of punctuation! of shoppers hear about deals from messaging and promotions for the holidays. emails that retailers send out. 6 FILL IT WITH FUN! TID Include fun facts & tips on your social channels, not just sales & promotions. 36% It's the holidays, be exciting! Don't bombard with only promotions & sales. Add in shopping tips, a favorite recipe, or maybe plug your favorite charity. The more diverse, the more your audience will be of consumers open their emails on the go, so eMerge optimizes your emails for mobile devices. CHOOSE YOUR AUDIENCE interested. PICK YOUR THEME 4 Not everyone will respond to the email the same way. Separate your contacts into different lists that match the behavior from your previous reports. A TIP Free Shipping is expected by over 55% | of online shoppers, so make it a special! eMerge offers a ton of holiday themed templates and images that list for contacts that clicked on promos, you can use, or mix & match! Get in the holiday spirit and really give your email some spice! BE STRATEGIC WHEN YOU SEND another for contacts that clicked on your blog, etc. 00000 HOLIDAYŞI Believe it or not, there are good times and bad times to send emails. Generally, Monday and Friday are just bad news bears, but Tuesday through Thursday are great times! You also want to send in the afternoon instead of the morning. Offer exclusive deals to your members/ contacts, but also use social channels to tell TIP fans and followers that if they sign up, they can get specials too. 81% 3 PLAN OUT YOUR IDEA of consumers shop online during Cyber Monday because of better deals 回 没 回 8 eMerge SUCCES! What's worse than not knowing KEEP UP YOUR REPORTS who the email is going to? Not knowing what to send them. Plan out your content and how it will make them click, explore or come in your store. Once your first wave of emails goes out, watch your eMerge reports to HOLIDAY see how your customers are inter- acting with them. Then when it's time for round two, adjust your content to Hold holiday-themed sweepstakes on TUP your page & reward fans with coupons & gift cards. match their behavior. easyeMerge.com | REALeMerge.com | 888.639.9323 SALE! •