The Holiday E-Commerce Growth Guide

The HOLIDAY E-COMMERCE GROWTH GUIDE 17 Quick Tips To Help You Boost Holiday Sales SALE SHOPPING TRENDS 78% 92% of shoppers used the internet for research of shoppers plan to go online to research or purchase this holiday season last holiday season 28 NOV 48% 41% 25% of shoppers did the majority of their shopping on or before Cyber Monday of shoppers purchased from a of shoppers had done some holiday shopping new retailer before Halloween MOST DESIRED OFFERINGS 71% 48% 44% Free Shipping Easy Returns Price Matching FREE 17 QUICK TIPS TO HELP YOU BOOST HOLIDAY SALES Promote on peak holiday purchase dates Start with Thanksgiving Day, Black Friday, Cyber Monday, Green Monday & Free Shipping Day. Upsell and cross sell to increase average order value Consider offers like free shipping with $ purchase, bundle products, limited time offers, and more. Don't require registration at checkout Shoppers who have to fill out a bunch of extra information are more likely to abandon their cart. Optimize for mobile More shoppers are researching on their smartphones. If you're not ready, you'll miss out. Make sure pages load quickly E-commerce websites often see record traffic during the holiday season. Don't let a slow or broken website hurt your business. Increase email frequency Your visitors are more prepared to purchase during the holiday season. Don't miss your opportunity. Decorate! Give your site a suitable festive feel to heighten the emotional shopping experience. Even better, use humor to make them remember you. Build your email list with a gift Turn more visitors into regulars. Explore your customer acquisition cost and consider including a free gift to engage new visitors. 24 HOURS ONLY! 24 FLASH SALE! HOURS ONLY! Create a sense of urgency Final shipping dates and flash sales can create a sense of urgency that will help more visitors convert quickly. Make discounts attractive 50% OFF Explore different ways of pitching your discounts. Should you do 50% off, $25 off, or buy one get one free? Provide quality customer support Real time customer support via live chat, social media, or phone can help overcome barriers to purchasing on your website. Make gift cards easy to purchase Gift When a visitor doesn't have the perfect gift idea, gift cards are a great option. Make it simple. 12 Use a loyalty program to bring REDEEM IN JANUARY! them back Bringing back your Q4 customers can help drive sales during a slower Q1. Provide special offers in exchange for reviews 50% Reviews can help drive conversions year round. Take advantage of your higher traffic to increase the reviews on your products. OFF Offer free return shipping A generous return policy will instill customer confidence and bring customers back even after the holidays. FREE Help them make it personal Make it easy for your customers to include a note with a purchase for any gifts. Dear, Dear, Offer free gift wrapping When you offer free gift wrapping, you're relieving a customer headache. The more headaches you relieve, the more likely they are to engage with you. the good Trusted conversion experts We grow online sales and conversions through data-backed website design and user experience testing. thegood.com SOURCES: https://www.bigcommerce.com/blog/holiday-marketing-campaigns/ https://marketingtechblog.com/volusion-holiday-strategies/ https://magento.com/blog/best-practices/7-ecommerce-tips-boost-holiday-season-sales http://blog.mageworx.com/2015/11/ecommerce-holiday-shopping-2015/ https://blog.rjmetrics.com/2014/08/07/6-tips-for-getting-your-online-store-holiday-ready/ https://selz.com/blog/18-expert-tips-boosting-sales-cyber-monday/ https://blog.crazyegg.com/2014/12/31/advanced-conversion-tips-2014/ https://www.abetterlemonadestand.com/black-friday-marketing-strategy-2015/ http://www.gorilla360.com.au/blog/6-ecommerce-christmas-promotional-ideas http://www.nerdmarketing.com/black-friday-email-marketing-strategy/ http://www.ecommercefuel.com/cyber-monday-marketing-ideas/ https://antavo.com/blog/bloghow-to-increase-customer-retention-after-the-holiday-rush-infographic/ http://blog.marketingadept.com/the-ultimate-list-of-e-commerce-marketing-stats-for-holiday-2016/ https://www.shopify.com/blog/70356101-7-easy-ways-you-probably-didnt-think-of-to-boost-holiday-revenue http://www.practicalecommerce.com/articles/127553-2016-Holiday-Marketing-Checklist-for-Online-Retailers https://www.volusion.com/ecommerce-blog/articles/5-ideas-to-convert-more-online-holiday-sales-two-minute-tuesdays/ II %24