S P R I N G B R E A K
Spring break remains the college "party-down" tradition in
the United States. It has become one of the pillars of college
movies, shows and other media. Everyone knows spring
break is fueled year by year by sex and alcohol. Here is
some information you may not have known.
1. Short history of the tradition:
1938: Ft. Lauderdale hosts the College Coache's Swim'
Forum. 300 swimmers and their respective student
bodies attend. Ft. Lauderdale
1959: 20,000 students showed up 1985: 370,000 students showed up. The
B for spring break now calling mayor publicly stated students
E the city "Fort Liquordale." were no longer welcomi.
R Local bars offered all you could . Alcohol banned on the beaches
drink beer for $1.50. . MTV banned
12 fl oz . 2500 students were arrested
Student Visitors (each year)
Panama City, FL
They have 18,000 hotel rooms
prepared for students.
South Padre Island
During break they average 25 arrests 150,000
a day and collect $80,000 in fines.
Cancun, Mexico 100,000
3. Between Florida and Texas, students spend
$1 billion during break.
+ = $ 1 Billion
Students spend an average of The normal family of four
$1,00 a week. spends less than that on
Transportation and rent account food for an entire month.
for less than half that figure.
4. Recent surveys about spring break given to
83% 74% 57% 83% 60%
Said there was Said there was Said being Had friends that Had friends
more drinking increased promiscuous drank every who had
during spring sexual activity was a way to night of the unprotected sex
break than on fit in week
On average both men and women consumed over 10 alcoholic drinks a day.
Drunk throughout Drank every night
the entire day till they passed out
Men Women Men Women
60% 67% 50% 50% 60%
No No No Yes No
40% 33% 40%
Yes Yes Yes
( Compared to the rest of the year where college students consume only 6 drinks a week )
1/2 of sexual encounters are 1/2 of sexual encounters are
"random" and "unplanned" unprotected
Back on campus, studies show 80% of students only have sex once or zero times per year.
7. 60% of students had a run-in with a
1,300 are arrested just in Panama City Beach.
2,600 are arrested abroad.
60% were injured, often self inflicted.
Every year a small number of students die from
falling off balconies.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.