The History of Social Collaboration

THE HISTORY OF SOCIAL COLLABORATION Social collaboration is fundamentally changing the way that businesses operate. This shift wouldn't be possible without a range of innovations that have changed the world over the last 40 years... 1969 .... HELLO WORLD >hello? The first terminals come into use and communicate across data networks. 1979 1991 BULLETIN BOARDS A DIGITAL FRONTIER Usenet, the first discussion system The world wide web goes live with the promise to change the world. becomes available allowing users to comment and share articles. ELECTRONIC MAIL .... 1995 Email hits the mainstream and reshapes the business landscape, breaking down geographic boundaries and fuelling the birth of global corporations. 1996 INSTANT MESSENGER GETTING SOCIAL .. . 1997 ICQ, the first internet-wide instant Six Degrees, one of the first messaging system is launched. social networks is launched allowing members to create a profile and find friends. 1999 . PEER-TO-PEER Napster goes online peaking at 80 million users. Closed down due to the illegality of sharing music for free, it changes the way music is distributed forever. 2000 BUST.COM The dotcom bubble bursts and stock markets crash on the back of over-valued online companies. 2001 OPEN BOOK MUSICALLY MINDED ... 2002 Wikipedia is founded, the first collaboratively created open-source encyclopedia. MySpace launches and inspires a social networking. revolution NETWORKING 2003 Linkedin, the social network for business, goes live with the proliferation of the site feeding the need for cross-enterprise collaboration in the workplace. 2004 THE CONNECTED WORLD "The' Facebook arrives, attracting 50 million users in a year. Today Facebook has over 1 billion users. A generation of workers accustomed to sharing content on Facebook now demand these tools in the workplace. 2005 ... VIRAL VIDEOS YouTube debuts, allowing millions of people to publish and collaborate on their own video content, turning unknown aspiring artists into megastars. TWEET TWEET 2006 Twitter launches and empowers a generation to collaborate and communicate ideas and spread news faster than mainstream media. 26 2007 ... SMARTPHONES Apple releases the iPhone and it transforms the way people work. The consumer mobile revolution starts. 2008 ... CLOUDS Software-as-a-Service vendors emerge and offer new and innovative cloud solutions. 2010 TABLETS Apple launches the iPad. The enterprise revolution begins. SOCIAL 2012 .. INTERACTION Gartner unveils the Nexus of Forces; Social, Mobile, Cloud, CLOUD Information. INFORMATI 2012 .. MODERN TECH A McKinsey report highlights the serious impact and influence that consumer technologies are having in the business world. 1.3 trillion %2$ potential annual value that could be unlocked by using social technologies in the enterprise. 25% the potential improvement possible in knowledge worker productivity using social technologies. 90% of companies using social technologies report a benefit to business by using them. HighQ Gartner • Wikipedia • CBRonline • Forrester • Econsultancy • Internet Society NOLIV MOBILE