Mobile dating began to take shape in 2003. ProxiDating was one of the first dating services using bluetooth. Users were alerted when a person with a matching profile was within 15 meters. Unsurprising...
ly it didn't take off. In 2004 Match, Webdate and Lavalife were the mobile dating early leaders. 2006 was the year of skepticism, and bad mdating user experience. Mobile dating was mainly used by youngsters to chat and few people saw mobile dating as a serious extension to online dating.
It wasn't until the iPhone arrived in 2007 that mobile dating took off. 2010 went down in Internet dating history as the year mobile dating becoming mainstream. Many of the traditional dating sites launched solid apps. In 2012 mobile dating is now overtaking online dating. Match.com and POF.com and Badoo now see over 40% of their log-ins coming from mobile phones and mobile dating is expected to generate $1.4 Billion in revenue in 2013 worldwide.
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