The History of Marketing

THE HISTORY OF MARKETING Widely used in the bustling bazaars of ancient Rome and Greece marketing - through 'persuasive' communication - has 750 BC been around for centuries and often made all the difference for traders to falter or flourish. From there the dark ages shone a light on that marketing marvel of the modern day - the print ad - through the invention of the printing press in 1450. 1450 Through the industrial revolution Britain could finally lay claim to being 'Great'. With production, newspapers and income growing en masse producers found the perfect vehicle to reach consumers through marketing. 1760 The first half of the 20th century saw competition sharply AD intensify resulting in more marketing spend being focused on 1900 persuading potential buyers into stores. As the 1960s gave more consumer choice than ever 1960 before the role of the Mad Men of marketing became more important as they looked towards the consumer wants and exceptions of their brands. From the 1970s to the mid-90s marketing again changes course with new promotional channels created through new products - such as the first mobile phone in 1973, the introduction of the PC in 1981 and the prominence of the internet in 1994. 1970 As technology gets bigger with the rise of 3G mobile 2001 networks in 2001 by mid-decade marketing has actually become smaller - by way of directly promoting to consumers on their smartphones and hand-held devices. Media and mobile own the future. With half a billion on the planet now owning mobile phones $20 billion will be spent on mobile marketing in 2015. Similarly 46% of 2015 shoppers now use social media to help make decisions before buying. www.pilrmarketing.com SOURCES http://socialmediatoday.com/drew-hendricks/695281/history-marketing-channels http://media3.bournemouth.ac.uk/marketing/02defining/01history.html http://www.mediabistro.com/alltwitter/history-business-marketing_b52172 PILR http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaust ive-Timeline-INFOGRAPHIC.aspx marketing