Transcribed

History of Market Research

History of MARKET RESEARCH 1820 Today Street Surveys by Newspapers in U.S. uiry in order to gather ready known about a subies yurnit Alao used adjec res-c 1820 tere, to shake tere (u excute d cu re-search (G-sûrch', e or: ch is 1ln A fledgling market research industry started focussing on advertising testing 1900 1920 1st ONLINE tes T t Market Research was conducted LIKE it or Lose it 86% No Lose the Changes 1995 14% Yes Faceboo The people have spoken, and dearly unhappy with the new cha CROWDSOURCING FACEBOOK Poll has emerged as MARKET RESEARCH widget was created 2007 2.0! 2013 MARKET RESEARCH entered U.K.

History of Market Research

shared by MarketsandMarkets on Jul 18

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Its been written, the term “market research” traces back its origin in the early 1820s when newspapers in the United States carried out simple street surveys to analyze the flow of political winds... . By the early 1900s, a fledgling market research industry had started in the U.S. focusing on advertising testing in one form or another. The first book published on market research came to be “Market Research”by Paul Redmayne & Hugh Weeks, Butter worth & Co – 1931. The questionnaires, response sheets, recording of responses and their analysis used to be complex and time-taking task. Redmayne and Weeks advice the amateur market researchers on this subject: "There are many advantages in using a standard sheet of charting paper, so that charts can be kept together in a ring binder. It is useful to make a practice, dating each chart and of indicating to whom it has been shown and for what purpose it was first prepared, together with the original source of the various statistics plotted."

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