Its been written, the term “market research” traces back its origin in the early 1820s when newspapers in the United States carried out simple street surveys to analyze the flow of political winds...
. By the early 1900s, a fledgling market research industry had started in the U.S. focusing on advertising testing in one form or another. The first book published on market research came to be “Market Research”by Paul Redmayne & Hugh Weeks, Butter worth & Co – 1931. The questionnaires, response sheets, recording of responses and their analysis used to be complex and time-taking task. Redmayne and Weeks advice the amateur market researchers on this subject: "There are many advantages in using a standard sheet of charting paper, so that charts can be kept together in a ring binder. It is useful to make a practice, dating each chart and of indicating to whom it has been shown and for what purpose it was first prepared, together with the original source of the various statistics plotted."
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