History of Diesel

HISTORY OF DIESEL Diesel was founded by Renzo Rosso and his mentor Adriano Goldschmied in 1978. DIESEL Jaw Dropping Facts Diesel is present on over 80 coun- tries with 10,000 points of sale Around 6000 employees work in 18 subsidiaries across Europe, Asia and the Americas, Diesel's products available in 5000 retail are outlets Annual Turnover is $330 millions Historical Moments Creation of the Brand name in 1978 Complete Acquisition of the companų in 1985 Beginning of the international marketing strategų in 1991 Launching of Diesel's first flagship store on New York City's lexington Avenue in 1996 Diesel's Headquarter, Italy 78 DIESEL Target Audiences FOR SUCCESSFUL LIVING Diesel has always been popular among youth that's why its targeted audiences are always teenagers and young adults. Male audiences have been the main foCUs of this brand, but in recent times the brand is targeting both males and females in its campaigns and ad's. Product Line Jewels Shoes Fragrances Eyewear Watches IESEL Вags Underwear Kid's Wear Collaborations Diesel's biggest store in Milan Diesel launched a special denim line with ADIDAS in 2008 Diesel collaborated with L'Oreal for fuel for Life fragrance in the same year Diesel collaborated with Fiat and launched a special edition fiat 500 in 2009 Diesel collaborated with AGV to launch a motorcycde helmet collection Diesel collaborated with Pinarello to pro- duce a special edition bicycle in 2010 Diesel launched a headphone in collabora- tion with audio company Monster in 2012 Diesel and motoraycle company Ducati an- nounced the launch of a special edition Monster 1100 evo Marketing & Campaign Strategy Diesel's advertising has always been unique amongst the brands. It uses slightly provocative advertisement strategy. Many of the campaigns have recieved awards. The "Be Stupid" campaign is one of the most successful and recognised campaign. Diesel uses all means of communication to launch its wide varietų of products. Diesel believes experimenting and always gives a lifestyle of new to its customers. Iתאיב SMART MAY HAVE THE BU SMART HAS THE PLANS, STHRID WE'RE WITH STUPID BESTUPO STORIE ESTO LONG LIVE STUPID SMART CRITIQUES. STUPID CREATES. SMART HAD ONE GOOD IDEA AND THAT IDEA WAS STUPID. ESTUPO E STUPID MEL FOR SUCCESSFUL LIVING Brought to you by: www.intenseandfunky.com DIESEL FOR SUCCESSFUL LIVING