According to the report, the total number of Chinese SMS was 232.14 billion cases in the first quarter, and it was 0.5% growth compared to last year. But the number of 1-to-1 SMS was 124.74 billion ca...
ses, and it was 10.9% negative growth compared to last year.
In China, there are two main use pattern of SMS. One of them is used as the marketing tool by a company, and they send the marketing information to many people via SMS. And another one is used as the method of 1-to-1 communication, many people send their update information via SMS to friend, family and so forth.
As a result, it can be said that mainly 1-to-1 SMS was affected by WeChat or other similar services at this time. But 1-to-N SMS may be also possibly affected as same as 1-to-1 SMS in near future, because Tencent is providing the marketing tool of WeChat, and its marketing method is becoming popular day by day in China.
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