THE HISTORY AND MILESTONES OF AFFILIATE MARKETING

THE HISTORY AND MILESTONES OF AFFILIATE MARKETING MOBILE ADS BANNER TEXT ADS EMAIL MARKETING LINKS AFFILIATE MARKETING REFERS TO A PERFORMANCE-BASED MARKETING IN WHICH A BUSINESS REWARDS ONE OR MORE AFFILIATES FOR EACH VISITOR OR CUSTOMER BROUGHT BY THE AFFILIATE'S OWN MARKETING EFFORTS. THE HISTORY AND MILESTONES 1989 William J. Tobin, founder of PC Flowers and Gifts formulated the idea of Internet Affiliate Marketing. He Launched the program on Prodigy Network. 1994 BuyWeb Program launched by CDNOW. BuyNow hosted the link and reviews of albums that would direct the visitors CDNOW to CDNOW for purchase. 1996 amazon.com Amazon.com launched its own associate program, the first Affiliate marketing on a Global Scale. Stephen and Heidi Messer found the LinkShare Corporation on the LinkShare same year. 1998 Commission Junction the Largest Affiliate Marketing provider in the world was found by 5 students from the University of California Santa Barbara commissior junction 2000 ENITED Federal Trade Commission issued the "Dot Com Disclosures: Information about Online Advertising" 2003 Affiliate Summit was founded by Missy Ward and Shawn Collins Affiliate Summit's aim was to provide educational sessions on the latest industry update and issues. 200 attendees attended the 1st Summit in New York. AFFILIATE Commission Junction was acquired in December,2003 by SUMMIT ValueClick for $58million i.e. £35million 2005 d uble Rakuten Inc. of Japan acquired LinkShare Corp. for click $425million i.e. £239million.The largest affiliate acquisition. 2008 Google acquired DoubleClick and re-branded it as "Google Affiliate Network (GAN)". gan 2009 Federal Trade Commission announced that it would now require bloggers, celebrities and affiliate marketers who make testimonial claims about products and services to disclose the material connections they share with the seller. APRIL 2013 Google Affiliate Network (GAN) announced that it will be closing down. gan UK advertiser/merchant count UK publisher/affiliate count 3,000-4,000 e 10,000 Impact scale 100 million transations, and 70 million leads Growth Since 2008 UK affiliate marketing has registered an average 12% YoY growth Scale: 7-9% of UK online marketing spend 6% of the UK Internet Top 5 affiliate types: economy cash back (31% of total revenue) Coupons & rebates (17%) Loyalty (17%) CSES & directories (11%) Content producers (10%) 40% 23% of Amazon's Revenue Comes from of the total online sale comes from Af- Affiliate Marketing filiate Marketing. WOWTRK CARN MONEY & INCREASE TRAFFIC www.wowtrk.com Source http://en. wikipedia.org/wik/Affillate_marketing http://www.thedrum.com/news/2013/01/22/814m-spent-uk-afilate-marketing-generated-salos-0-billion-lab-research-finds http://biog.skimilinks.com/2013/10/22/a-short-history-of-affiliate-marketing/ http://www.prweb.com/releases/dekh/news/prweb10818600.htm http://marketingland.com/google-retiring-their-affiliate-network-over-the-next-few-months-40267