Hispanics Love Social Media

HISPANICS LOVE SOCIAL MEDIA MORE THAN THE GENERAL POPULATION A recent survey conducted by uSamp using the Hispanic Panel SúperOpinión.com asked 650 adult Hispanics to answer questions about their subscription, usage and willingness to share their information on Social Media networks. The sample was balanced for age and gender. Pertinent questions were asked based on their subscription to different Social Media networks. Therefore, the sample size may vary for different questions. You Tube 57% 81% 46% 90% 31% YOU TUBE TWITTER 33% FACEBOOK "Which social media sites do you use?" 8+ in HISPANICS 47% 21% GENERAL POPULATION* AND THEY'RE MORE CAREFUL ABOUT ONLINE PRIVACY "What types of information are you willing to share in a social media setting?" 69% Brands I Like 77% 67% Race/Ethnicity 78% 65% Name HELO 87% 60% Education 67% 49% Occupation X 62% 43% Relationship Status 74% 36% Birthdate 50% HISPANICS 35% Personal Photos GENERAL POPULATION 56% 30% Political Affiliation 54% * The General Population survey, conducted by uSamp™ using SurveyBuilderTM in December 2011, asked 600 Men and Women the same set of questions posed to the SúperCpinión.com panel. uSampT is the premier provider of technology and survey respondents used to obtain consumer and business insights. SúperOpinión.com was founded by uSamp to facilitate communication between consumers and companies; a place where consumers can tell organizations which goods and services are most relevant to them and influence the future of their favorite brands/products/services. uSamp LINKED IN GOOGLE =