Higher Education Marketing & Communication

HIGHER EDUCATION MARKETING & COMMUNICATION SOCIAL MEDIA & EMAIL SURVEY The survey, involving approximately 25,000 College of Business students, faculty and alumni from a prominent southeastern university, was designed to answer the question: Is social media important to them? Mobile Penetration 50% own Early & mid-career alumni use smart phones equally as much as their computers for an iPad, and 94% of early & mid career alums have smart phones compared to 63% of the same 27% plan to purchase a tablet in the next year email age groups in the US general population Social Prevalence 91% 61% Students use of students are on Facebook social media... are on Twitter 22% are on Linkedin All higher than the national average! and so do the alumni! in 90% 95% RECENT ALUMS 68% RECENT ALUMS 52% RECENT ALUMS ECENT ALUMS 79% 95% MID CAREER MID CAREER 67% 35% MID CAREER MID CAREER 85% LATE CAREER 92% LATE CAREER 60% 18% LATE CAREER LATE CAREER PREFERED COMMUNICATION Traditional Digital 48% of alumni wanted monthly digital version of the printed naterial 55% of all groups want print magazine or twice a year 43% wanted it twice once Vs. 1/2 of students, early and mid career alums would like a weekly or monthly Facebook or Linkedin 81% of late career alums prefer to stay connected via traditional ways such as TV, newspapers & direct mail (in addition to digital communication). message 32% of Students wanted to be reached via linkedin on Monthly basis 30% want weekly tweets 40% of older alums prefer print only 70% of Faculty and Staff wanted a monthly electronic newsletter Does your department have the right 87-92% of all groups would want mix? to receive a weekly or monthly email from the college. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world. Data was gathered from the results of a survey sent to 6 sharholder groups in a college university to identify: Verge Pipe Is social media important to them? Media